Likelihood is, you’ve most likely spent a day falling down a rabbit gap of YouTube movies.
I actually have, and I believe I’d be fairly embarrassed to see the entire period of time I’ve spent on the platform.
Whereas it’s an incredible supply of leisure, YouTube has additionally proved itself to be a precious instrument for entrepreneurs. Actually, 70% of viewers purchased from a model after seeing content material on YouTube. And, with a worldwide consumer base of greater than 2 billion folks, it’s additionally protected to imagine that your audience is on the platform.
Nevertheless, simply as it’s for all social networks, constructing a presence on YouTube requires understanding which segments of your viewers are already there. Having that info makes it simpler to create content material that speaks to their pursuits, maximize ROI, and obtain common advertising and marketing success. On this put up, we’ll go over key YouTube statistics it’s good to know for 2021 that can assist you achieve your advertising and marketing efforts.
2021 YouTube Demographics
Beneath, we’ll go over essentially the most essential YouTube statistics that present entrepreneurs how world audiences are utilizing the platform.
Common YouTube Consumer Demographics
- YouTube is the second most visited web site on the planet. (Hootsuite)
- YouTube accounts for greater than 25% of whole worldwide cell site visitors. (Sandvine)
- YouTube has 2+ billion customers, making up nearly one-third of your complete web. (YouTube for Press)
- These 2+ billion customers are current in over 100 international locations and eat content material in 80 completely different languages. (YouTube for Press)
- YouTube customers watch one billion hours of content material day by day. (Hootsuite)
- YouTube is the second hottest channel for companies sharing video content material. (Buffer)
- 70% of viewers purchased from a model after seeing content material on YouTube. (Google Advertisements)
- YouTube will make 5.6 billion in promoting income in 2021 within the U.S. (eMarketer)
- YouTube is the highest video streaming app, and the typical consumer spends 23.2 hours monthly watching content material. (App Annie)
- The preferred YouTube search question is “music.” (Hootsuite)
- The preferred YouTube video is Pinkfong’s Youngsters Songs & Tales Child Shark Dance, with 7.85 billion views. (Statista)
- The three hottest movies on YouTube are commentary movies (like vlogs), product critiques (like unboxings), and how-to/tutorial type movies. (MediaKix)
- World customers watched over 100 billion hours of gaming content material in 2020. (YouTube)
- YouTube TV ended Q3 2020 with 3 million subscribers. (Alphabet)
- 70% of individuals used YouTube to train in 2020. (YouTube)
- Livestreams on YouTube grew 45% within the first half of 2020. (YouTube)
YouTube Age Demographics
- In Q3 2020, 77% of 15-to-25-year-olds and 70% of 45-to-64-year-olds within the U.S. used YouTube. (Statista)
- 21.2% of YouTube’s world viewers is between 25 and 34, and 17% is between 35 and 44. (Hootsuite)
- 80% of U.S. mother and father with a baby age 11 or youthful say their baby watches movies on YouTube, and 53% of these kids use the platform day by day. (Pew Analysis Middle)
- Exterior of China, 77% of Gen Z, 75% of millennials, 61% of Gen X, and 44% of Child Boomers go to YouTube day by day. (GlobalWebIndex)
- 18-to-34-year-olds use YouTube to view video content material on their TVs 7.9% extra typically than primary cable and 14.5% than premium cable. (Selection)
- 46% of Gen Z and Millennials within the U.S. and UK say they’ve watched a digital occasion on YouTube. (GlobalWebIndex)
YouTube Gender Demographics
Please word that viewers knowledge for people who don’t determine as cisgender women and men shouldn’t be reported.
- 45.8% of YouTube’s whole promoting viewers is feminine. (Hootsuite)
- 54.2% of YouTube’s whole promoting viewers is male. (Hootsuite)
- Female and male web customers in the USA use YouTube at equal ranges. (Statista)
YouTube Geography Demographics
- As of February 2021, 16.6% of YouTube website visits come from the USA, 9.4% comes from India, and 4.9% comes from Japan. (Alexa)
- YouTube has launched native variations of the platform in additional than 100 international locations. (YouTube for Press)
- eMarketer predicts that the variety of YouTube customers in India will attain 342 million in 2021. (eMarketer)
- 86% of U.S. viewers say they typically use YouTube to be taught new issues. (Suppose With Google)
Let Information Drive Your YouTube Technique
Use these statistics to create a YouTube advertising and marketing technique that speaks to your viewers’s pursuits, drives income, and will increase conversions.