With greater than 740 million lively customers in 2020, LinkedIn’s expanded from a networking web site for professionals to one of many high social media platforms.

By now, most of us have used LinkedIn to market our manufacturers, publish trade thought management, or search for our dream jobs.

As LinkedIn’s continued to evolve by including new options, like LinkedIn Tales, it is steadily grown its consumer base. Whereas the LinkedIn viewers nonetheless skews in the direction of career-minded professionals, the industries, pursuits, and demographics represented on the platform have turn out to be a lot broader since its launch.

Except for LinkedIn’s consumer development, it is also continued to broaden on promoting alternatives, which has helped make it one of the essential channels for B2B advertising and marketing.

Get the essential guide to using LinkedIn for marketing and professional  networking.

At this time, it is turning into fairly clear that LinkedIn is not only for individuals in govt company roles. With thousands and thousands of firm pages and particular person members, there is a dialogue, publish, or skilled community for nearly anybody on this channel.

However, regardless of LinkedIn’s development and promoting alternatives, many entrepreneurs or manufacturers nonetheless fear that the platform remains to be too formal or company for his or her audiences.

The reality is — LinkedIn may very effectively be one among your most underrated advertising and marketing channels.

If LinkedIn’s development has caught your consideration and also you need to decide if its audiences and advert choices are best for you, it is essential to perform a little research earlier than devoting extra time and assets to this community.

To get you began in your LinkedIn analysis, listed here are some need-to-know stats in regards to the platform’s viewers, development, and most typical advertising and marketing ways.

LinkedIn Stats to Know in 2021

Basic LinkedIn Stats

  • In Q1 of 2021, LinkedIn income elevated 23 % year-over-year (LinkedIn)
  • In 2020, LinkedIn made $181 billion in income. (LinkedIn)
  • LinkedIn has greater than 740 million lively customers. (LinkedIn)
  • In Q3 of 2020, the quantity of content material shared on LinkedIn elevated by 50 %. (LinkedIn)
  • Advertising and marketing Options is rising 40 % year-over-year in This autumn 2020. (LinkedIn)
  • Almost 40 million individuals looked for jobs on LinkedIn every week in This autumn 2020 (LinkedIn)
  • In 2020, LinkedIn was voted probably the most trusted community. (Enterprise Insider)

LinkedIn is the most trusted platform for 2020


  • In This autumn of 2020, professionals watched 2X extra LinkedIn Studying content material than the 12 months earlier than. (LinkedIn)
  • LinkedIn Reside streams have elevated by 158% since February 2020. (LinkedIn)

LinkedIn Demographics

  • 57% of world LinkedIn customers are male. (DataReportal)
  • Whereas 44% of these between 25 to 30 and 37% of these aged 30 to 49 say they use LinkedIn. (Pew Analysis Heart)
  • 49% of web customers who make greater than $75,000 yearly use LinkedIn whereas solely 26% of these within the $30,000 to $74,999 vary use the platform. (Pew Analysis Heart)
  • 51% of web customers with a university diploma or larger use LinkedIn. (Pew Analysis Heart)
  • 4 out of 5 LinkedIn members drive enterprise choices at their firms. (LinkedIn)
  • 174 million U.S. Employees have LinkedIn profiles. (LinkedIn)
  • 30% of LinkedIn customers dwell in city areas. (Hootsuite)

Advertising and marketing Techniques and Lead Technology

  • LinkedIn is the preferred platform of B2B entrepreneurs, adopted by Twitter. (Content material Advertising and marketing Institute)
  • As of January 2020, 663.3 million customers have been reached by LinkedIn Adverts. (We Are Social)
  • Knowledge exhibits that probably the most participating LinkedIn posts are revealed on Wednesdays between 8 a.m. to 10 a.m. and midday, Thursday at 9 a.m. and 1 p.m. to 2 p.m., and Friday at 9 a.m. (Sprout Social)
  • LinkedIn’s lead conversion charges are 3X larger than different main advert platforms, together with Google Adverts. (LinkedIn)
  • Roughly 15% of entrepreneurs are creating content material for LinkedIn. (HubSpot)
  • Solely 10% of entrepreneurs say they’re investing in LinkedIn. (HubSpot)
  • In a research of over 5,000 companies, HubSpot discovered that visitors from LinkedIn generated the best visitor-to-lead conversion fee at 2.74%, nearly thrice or 277% larger than each Twitter (.69%) and Fb (.77%). (HubSpotLinkedIn is the best social network for lead generation

LinkedIn Person Statistics

  • 40 million individuals look to LinkedIn for job alternatives each week. (LinkedIn)
  • Three individuals are employed every minute on LinkedIn. (LinkedIn)
  • There are greater than 55 million firms listed on LinkedIn and there are 14 million open jobs on the platform. (LinkedIn)
  • For firms who’re lively on LinkedIn, 30% of their engagement comes from their very own workers. They’re 14x extra more likely to share their employers’ content material on the platform in comparison with different forms of content material. (LinkedIn)

LinkedIn Promoting Statistics

  • LinkedIn Adverts accounted for greater than a 3rd of LinkedIn’s complete income in This autumn 2020. (LinkedIn).
  • Advertising and marketing Options elevated 50%. LinkedIn predicts the leap was brought on by advertisers selecting the platform because the trusted technique to supply heat leads. (LinkedIn)
  • Hootsuite and We Are Social report that 727 million individuals might be reached by LinkedIn promoting. (DataReportal)
  • Quarter-over-quarter in 2020, LinkedIn’s promoting attain has elevated 3.5%. (DataReportal)

LinkedIn advertising audience overview for 2020 featuring five Linkedin audience statistics


Mastering LinkedIn Advertising and marketing

As a result of LinkedIn has a barely completely different viewers from different main platforms like Fb, Twitter, or Instagram, you will need to perceive whether or not your shoppers are participating there earlier than investing time or assets right into a marketing campaign or commercial. Be sure you maintain the stats above, in addition to rising analysis in regards to the platform and its audiences, in thoughts as you put together your subsequent social media technique.

Editor’s be aware: This publish was initially revealed in Might 2020 and has been up to date for comprehensiveness.

How to Use LinkedIn for Business and Marketing

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