Fb is the hottest social community on the earth. Its customers are on the platform to attach with buddies, watch movies, and share snippets of their very own lives.

The channel can be a fantastic platform for companies, as many customers report utilizing it to work together with the manufacturers they get pleasure from. In reality, in a current HubSpot ballot, 51% of respondents reported primarily utilizing Fb for product analysis.

Given this, it’s important to know how one can leverage the platform to fulfill your online business wants. This submit will clarify why companies ought to submit on Fb and share an expansive checklist of Fb submit concepts that you should utilize to work together along with your viewers and generate engagement.

Free Resource: How to Reach & Engage Your Audience on Facebook

Why ought to companies submit on Fb?

The choice to submit on Fb ought to rely upon your online business’s particular person advertising and marketing objectives, however we’ll define some advantages under. Firstly, in Q4 of 2020, Fb reported nearly 1.85 billion day by day lively customers on the platform, which signifies that segments of your viewers are possible already utilizing the community.

When your viewers discovers you’re on the platform, you may work to develop a neighborhood of like-minded customers and deepen the connection they should your model. While you interact with them, you’ll be taught extra about their likes and pursuits, making it simpler so that you can create content material they’ll get pleasure from and work together with.

Additionally, sustaining a Fb profile is an effective way to indicate your viewers that you simply’re lively and in enterprise. As most customers use the platform to analysis merchandise, stumbling upon an in-active Fb profile might immediate them to convey their enterprise elsewhere.

Lastly, 200 million + companies are already utilizing the platform to fulfill their enterprise objectives, so you must be a part of them.

How usually must you submit on Fb?

A current HubSpot experiment discovered that, total, companies ought to purpose to submit on Fb two to 5 instances per week. Whereas that is merely a mean, it’s okay to adapt your technique relying in your viewers insights and what appears to convey essentially the most success on the platform. Nonetheless, the experiment did be aware that posting greater than 5 instances per week can considerably lower ROI.

All in all, spend time on the platform, be taught out of your viewers, and use your web page metrics to find out the very best mixture for your online business.

Under we’ll checklist numerous Fb submit concepts for companies that you should utilize to generate engagement, drive site visitors, and increase conversions.

41 Fb Submit Concepts For Your Enterprise

1. Promote your web site.

An incredible first-post to make on Fb is selling your web site. While you share a hyperlink on Fb, prospects are given a full-sized preview of what the hyperlink results in and, for those who’ve designed an eye catching web site, chances are you’ll entice your customers to observe the hyperlink and go to your web site, which in-turn drivers site visitors and helps you exchange leads.

2. Inform a narrative.

A good way to have interaction along with your viewers on Fb is to inform a narrative.

This story could be about your model, like an expertise that sparked your curiosity, or your model’s mission and the way you grew to become what you’re at present.

You’ll share a little bit of backstory along with your viewers, give them one thing to narrate to, and get them fascinated about what it’s a must to provide.

3. Share behind-the-scenes content material.

Clients get pleasure from doing enterprise with you, but it surely’s additionally thrilling for them to see how you do enterprise. Sharing behind-the-scenes content material on Fb permits them to know the day-to-day operations that generate the services or products they get pleasure from.

For instance, for those who’re a clothes firm, you can share a video that exhibits how your merchandise are made, or a SaaS firm may share a video from a developer explaining how they constructed this system.

4. Ask your followers questions.

A good way to generate engagement along with your Fb viewers is to ask them questions. If folks reply, you’ll acquire beneficial perception into how they suppose and really feel, and also you’ll even have the chance to reply to feedback and allow them to know you’re listening. Under is an instance of a question-type Fb submit from HubSpot that reads, “What’s the weirdest job title you’ve ever seen? Main bonus factors if it was yours.”

5. Submit tutorials and how-tos.

Sharing how-tos and tutorials in your Fb web page is an effective way to generate engagement along with your viewers, particularly if the content material is related to your online business choices. They’ll acknowledge and respect that you simply’re prepared to assist them succeed along with your product, and so they’ll proceed to return to your web page to hunt out related data sooner or later.

The sort of submit permits for creativity, because it doesn’t essentially should be text-based. You possibly can create an informational video tutorial, infographic, or no matter finest meets your wants. Under is an instance of a how-to video tutorial submit on Fb.

6. Share industry-related information and content material.

Your Fb viewers is following you on the platform as a result of they care about what it’s a must to say. Given this, it’s protected to imagine that in addition they care about information related to your {industry}, so think about posting such a content material in your Fb web page.

The instance under is from Bon Appetit, a meals journal, the place they’ve shared information a few haughty mentioned subject within the meals world: pure and synthetic flavorings.

7. Share user-generated content material.

A good way to generate belief along with your viewers on Fb is to share user-generated content material (UGC), which is content material created by individuals who have used your merchandise, companies or have had some expertise with your online business.

UGC can be a beneficial type of social proof, which primarily signifies that your viewers will belief your legitimacy as a result of different customers like what it’s a must to provide. In reality, customers are 14% extra possible to belief the suggestions of somebody like them (one other client) than a model worker.

This content material could be something from product opinions and testimonials to images that prospects have shared utilizing your merchandise. The instance under is from Hydro Flask, a water bottle firm, the place they’ve shared an image of a fan utilizing their product in-action.

8. Submit movies. 

The common engagement price on Fb is .18%. The common engagement price for video posts on Fb is 0.26%, so reap the benefits of this and submit movies on the platform.

The video under is an instance from Spotify, a music streaming service, of a video they’ve posted on the platform that includes actors discussing a soundtrack from an upcoming film.

9. Submit weblog content material. 

Cross-posting content material out of your weblog is an effective way to drive site visitors to your web site and expose your weblog content material to an viewers which may be unfamiliar with it. Within the instance under, digital convention sharing platform Zoom has shared content material from their weblog to Fb.

10. Use hashtags.

Like Twitter, Fb makes use of hashtags to arrange neighborhood conversations about particular subjects multi functional stream. Use industry-related hashtags in your posts to affix in on conversations which can be already taking place on Fb as a way of accelerating visibility and fascinating with a brand new viewers.

11. Submit about trending subjects. 

Like utilizing hashtags, posting about trending subjects provides you an in on the conversations persons are already having. Individuals are additionally extra more likely to discuss a present pattern within the second, which may drive engagement to your web page.

To leverage this tip, keep on high of related {industry} developments and common web developments and submit about subjects you suppose your viewers can be fascinated about.

12. Share branded graphics. 

One of many foremost objectives of selling is to improve consciousness and recognition of your model.

Given this, Fb is a good platform to share branded graphics to indicate your viewers who you’re and provides them the cues they should acknowledge your model and decide you out of a crowd.

13. Share product images.

Shoppers love visuals, so sharing them on Fb is an effective way to generate engagement and pleasure on your model, particularly in the event that they’re top quality.

14. Submit infographics.

90% of the data transmitted to the mind is visible, so infographics are a fantastic advertising and marketing device for educating prospects and sharing related data.

Contemplate creating high-quality infographics and sharing them in your Fb web page. The instance under is an infographic created by Ben & Jerry’s ice cream firm that immediately pertains to their social justice mission.

15. Host contests and giveaways.

Internet hosting contests and giveaways is an effective way to generate engagement and work together along with your viewers on Fb. The parameters of your contest can observe the identical construction as some other contest you’d submit on social media, however this submit may also help you create a Fb-specific giveaway.

16. Announce offers and gives.

Your Fb viewers might look a bit totally different than your e mail viewers or your Twitter viewers, so it’s value saying offers and gives on all your social platforms to make sure that everybody has the possibility to expertise them. Under is a Fb deal announcement from Chipotle, a fast-food restaurant.

17. Share content material from different social accounts. 

There’s nothing unsuitable with recycling content material; in reality, it’s a beneficial follow. Take screenshots of tweets, Instagram posts, and even weblog posts, and share them on Fb. As totally different platforms have totally different consumer bases, you’re making certain that all your segments can get pleasure from what it’s a must to provide.

Right here’s one other instance from the HubSpot Fb account of a cross-post from LinkedIn.

18. Submit Fb Lead Adverts. 

Fb Lead Adverts enable customers to submit data right into a lead type with out leaving the platform, serving to you gather the data it’s good to additional nurture your leads.

Since they aren’t promoted to go away the web page or navigate to a special window, customers are additionally extra more likely to full these, particularly since they will autofill with data already shared within the consumer’s Fb profile.

example of a facebook lead ad information submission form

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19. Submit trending memes and make them relate to your online business.

One of many nice issues about social media is how simple it’s to go viral. Reap the benefits of trending memes, rework them to narrate to your online business, and share them in your Profile. Shoppers respect this sort of content material, because it shows a humorousness, and it additionally exhibits them that you simply actively monitor on-line conversations.

The instance under is from Starface, a magnificence firm that tailored a trending meme from the truth TV Present Preserving Up With The Kardashians.

20. Submit reductions and gross sales. 

Just like saying offers and gives, cross-posting reductions and gross sales on Fb is an effective way to make sure that all segments of your viewers are conscious of your online business choices, serving to you drive site visitors to your web site and improve gross sales.

21. Accomplice with influencers. 

80% of entrepreneurs say that influencer advertising and marketing is efficient, and 49% of customers at present rely upon influencer suggestions for his or her buy selections.

Be part of different entrepreneurs and accomplice with influencers to advertise your online business, and share the content material on Fb for customers to see. The instance under is a Fb submit from Taco Bell, the place they’ve partnered with a well-known influencer and created a humorous video commercial.

22. Share your YouTube movies.

As talked about earlier than, cross-posting content material out of your different channels is an effective way to drive site visitors and generate engagement. So, share hyperlinks on Fb out of your YouTube movies.

23. Spotlight merchandise.

Your prospects might already pay attention to what it’s a must to provide, however why not remind them? Contemplate making a Fb submit to focus on your product choices. The instance under is from the People Of New York Fb web page promoting a brand new e-book.

24. Announce new merchandise.

In an identical vein, Fb is a worthwhile platform for product bulletins. Under is an instance from Dove, a private care model, saying a brand new vary of merchandise.

25. Share product opinions.

Product opinions are one other type of user-generated content material to submit that can generate social proof and set up your authority with prospects.

You possibly can take screenshots of constructive opinions in your product pages, e mail suggestions, social media feedback, and even invite prospects to create opinions particularly on your Fb web page.

26. Share open job positions.

Whereas Fb is nice for advertising and marketing, it could additionally assist you to entice new expertise. Submit job openings in your Fb web page, and chances are you’ll discover that engaged prospects are additionally fascinated about changing into staff. Right here’s an instance of a Fb job submit by International Fund for Girls.

27. Host ‘Ask Me Something’ (AMA) periods.

Ask Me Something periods are an effective way to have interaction along with your viewers. You possibly can create a submit round your required subject and let your viewers know that you simply’ll reply their questions within the feedback and generate dialog.

28. Submit solutions to FAQ.

An incredible customer support tip is to follow proactive customer support, the place you get forward of buyer questions for those who discover that there are generally requested questions.

Contemplate creating Fb submit(s) that reply these questions, so prospects can go to your profile and discover the solutions they’re searching for earlier than selecting up the telephone and calling a service rep. The instance under is from a small farm in Gainesville, Florida.

29. Promote occasions.

As talked about earlier than, some folks don’t verify their e mail or stay lively on each social channel they’ve, so sharing occasions on Fb is one other approach to make sure all segments of your viewers is conscious of them. Under is an instance of an occasion announcement from Mount Holyoke School.

30. Stay-post occasions.

Stay-posting isn’t one thing reserved for Twitter.

Contemplate doing this on Fb as a way of making extra alternatives for engagement with followers which can be at your occasions. You’ll be round to reply their questions in actual time, take part in conversations, and likewise encourage others to indicate as much as your subsequent occasion. Right here’s an instance from The Golden Globes Fb account live-posting the 2021 Golden Globes occasion.

31. Create polls. 

Fb polls are a option to acquire perception into your viewers and their preferences. A novel facet of Fb polls is that outcomes could be seen in real-time so your followers can visualize how others are responding while not having to filter by means of feedback.

Polls are a local Fb perform, and you’ll discover ways to create one right here.

32. Share worker generated content material.

Simply as folks could also be fascinated about working on your firm, your followers can also be fascinated about who works at your organization. Worker generated content material posts can showcase firm tradition, initiatives, and the expertise that helps run your online business. The instance under is from the HubSpot Fb account.

33. Submit in industry-relevant teams or pages.

Whereas many of the posts you make can be by yourself profile, it’s additionally value posting in Fb teams which can be related to your {industry}. You’ll acquire publicity to a brand new viewers, and, relying on what you submit, generate new leads.

34. Share a call-to-action (CTA).

Sharing a call-to-action in your Fb profile may also help you gather data on new leads, and drive site visitors to your web site. An instance of a CTA could be encouraging your followers to enroll in a publication, or inviting them to enroll in unique entry to a brand new product earlier than it turns into extensively accessible.

35. Recycle content material from widespread posts.

One of many nice issues about social media is that it’s an ever evolving panorama the place persons are discovering new issues on daily basis. Contemplate recycling content material out of your hottest posts so newer followers and leads can be taught from and revel in that content material as nicely. Fb has a local sharing choice that can assist you to re-share your outdated posts.

36. Create a themed sequence.

Making a themed sequence is an effective way to drive engagement and interplay, as those that are fascinated about what it’s a must to say will hold coming again to learn new posts as they go dwell.

The content material in your themed sequence ought to be related to your online business, however an instance may very well be sharing data on a brand new {industry} pattern, a submit explaining the way it pertains to your online business, and one other submit explaining the way it impacts your viewers.

37. Share content material from different {industry} leaders.

Your viewers trusts you as a result of they imagine you present them with one thing of worth.

Due to this, think about sharing content material from different {industry} leaders or companies that you simply suppose will profit your viewers and assist them succeed. The instance under is from the HubSpot Fb account sharing an industry-relevant quote.

38. Share your online business’ values.

70% of customers say that trusting a model is extra essential now than ever earlier than.

Goal to construct belief along with your viewers by sharing your model values on Fb and letting them know what you care about. The instance under is from Google’s Fb web page, the place they decide to supporting nonprofits and social enterprises to empower girls.

39. Host a Fb Stay.

Fb Stay is a local characteristic that means that you can broadcast real-time video to your web page and newsfeed. Whilst you can definitely emulate a Fb dwell with Fb posts, dwell video provides you the distinctive alternative to construct belief along with your viewers with interactive two-way conversations. Your viewers can ask questions within the feedback, and you’ll verbally reply utilizing their identify and generate a well-recognized relationship.

40. Promote different social channels.

Whereas there may be some overlap, most social media platforms have totally different viewers demographics. Share hyperlinks to your different accounts in your Fb profile as a option to drive engagement and acquire followers on all of your accounts.

41. Share content material out of your different Fb profiles.

Some firms have a number of Fb profiles that correspond to totally different segments of their enterprise. If that is you, share content material out of your different Fb profiles to your foremost profile web page to make your viewers conscious of the various kinds of content material it’s a must to provide.

The instance under is from Google’s foremost profile web page sharing content material from the Google Small Enterprise profile web page.

Google's Facebook page reposting a video post from the google small business Facebook page

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All-in-all, leveraging the tips about this checklist will assist you to create an partaking Fb enterprise web page that your viewers visits to be taught extra about what it’s a must to provide and develop a relationship with  your organization.

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