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Podcasting is a quickly rising trade. In 2020 alone there have been over 900,000 new podcasts began. Whereas many individuals are targeted on beginning and launching their very own podcast there may be an untapped advertising technique that has resulted from the podcast trade rising so shortly: podcast guesting.
Podcast guesting is the place you go on another person’s podcast. You spend anyplace from 20-45 minutes sharing your story and offering worth to the podcast’s viewers. In return, you generate extra affect and earnings for your self. In as little as one hour per 30 days, you might be reaching an viewers you have not tapped into earlier than.
Associated: The ten Commandments of Podcasting
As an alternative of beginning your individual podcast, interviewing company, modifying your present, after which selling your podcast, you possibly can flip to podcast guesting the place the host takes the entire work and also you simply want to indicate up.
If you’re new to the idea of podcast guesting, listed below are 6 the reason why podcast guesting is an untapped advertising device.
1. There an infinite variety of podcasts
There are new podcasts popping out every day which suggests there’ll all the time be extra alternatives so that you can be a podcast visitor. You’ll by no means run out of interviews making certain your organization is getting as a lot publicity as attainable.
2. Set up credibility
By occurring podcasts that attain your audience you’ll set up credibility and thought management. Your viewers will proceed to see your title time and again and understand that if these podcast hosts consistently need you on as a visitor then you could have one thing vital to say.
I am certain you’ve got listened to a podcast earlier than with an writer popping out with a e-book and swiftly you see them on comparable podcasts to which you hearken to.
3. Generate extra purchasers and leads
Once you set up credibility and thought management you’re constructing a pipeline of purchasers and leads.
After you do an interview on a podcast, your interview will dwell perpetually. This implies if you happen to recorded an interview immediately, somebody three months from now may hearken to your interview after which determine to succeed in out to your organization.
The extra interviews you do, the extra individuals are going to listen to you which ones will increase your story of resonating with somebody and having them be fascinated with working with you.
4. Content material machine
Podcasts are a content material machine.
Right this moment, most interviews are finished over Zoom video. This implies you can obtain a duplicate of the interview from the podcast host.
You may take your interview and splice up the video to create social media posts that you could then promote to your networks which is able to create much more model authority.
From a single thirty-minute podcast visitor interview, you possibly can generate a month’s value of content material.
5. Backlinks to your website
Podcast hosts have a present notes part on their web site. A present notes part is much like a weblog submit the place the podcast host does a recap of your interview collectively. On the present notes web page, the podcast host hyperlinks to your web site.
By having the host hyperlink to your web site, you’re getting a high-quality backlink. Once you obtain extra backlinks, you improve your web optimization rating. This implies you possibly can rank larger on google giving your organization extra elevated seems than a website that is on the second web page.
6. Networking with podcast hosts
A podcast interview could be an intimate expertise since you are spending time with somebody in a 1-on-1 format. Over the course of your interview, the host will change into accustomed to your self as you’ll with the host. You may study one another’s companies and what you each are searching for in a really perfect consumer.
Podcast guesting might help you attain and community with podcast hosts who you usually would not have the chance to talk with. The relationships can flip into three way partnership partnerships, referral companions, and even enterprise partnerships.
Writing on Medium, Casey Botticello suggests this tactic to get your self booked as a visitor: “Practically each podcast can have a web site that features contact data for the host or producer. For those who haven’t interacted with them earlier than on-line, you possibly can e mail them along with your pitch. It needs to be brief — not more than a few paragraphs — however provide sufficient data for them to guage in case your materials can be an excellent match.”
Matchmaker.fm is only one of many free companies that join podcasters and company.
Podcast guesting could be an unfamiliar expertise if you happen to’ve by no means finished an interview, however if you wish to dive into an untapped advertising technique that may develop your enterprise then I might suggest implementing podcast visitor as part of your advertising technique.