Everyone knows in regards to the notorious rivalry between Dunkin’ Donuts and Starbucks. On the finish of the day, they each promote espresso — however they’ve every cultivated sturdy, distinctive manufacturers, and have attracted very totally different audiences because of this.

You may typically overhear heated arguments concerning the subject, with folks vehemently claiming one espresso chain to be higher than the opposite.

Free Download: 3 Customizable Company Profile Templates

However for example you did not know in regards to the rivalry, and also you’d by no means heard of both Starbucks or Dunkin’ Donuts earlier than.

As an alternative, you stumble throughout these two very totally different firm profile statements:

dunkin donuts company profile

Picture courtesy of Dunkin’ Donuts

starbucks company profile

Picture courtesy of Starbucks

From their opening paragraphs alone, I am keen to guess you are persuaded to take a look at one model in additional element over the opposite. It is not simply the language itself that provides you a way of their enterprise — it is the design, the font, and the colour.

In the end, your organization profile issues. It might intrigue a brand new customer to take a look at your services or products in additional element, and nudge potential clients into selecting your online business over rivals.

On this article, we’ll talk about:

Right here, we’ll discover a few of the most artistic firm profile examples, to make sure you’re in a position to create an organization profile that may appeal to and have interaction the suitable viewers. When you’re accomplished perusing these spectacular examples, check out our template to get began designing your personal.


Firm Profile Examples

1. Starbucks

Starbucks company profile

Starbucks’ firm profile has all of it — the corporate’s mission, background story, merchandise, retailer ambiance, and even folklore concerning the title. Better of all, they by some means handle to tug off sounding each real and grandiose. I do not know many different espresso shops that would declare, “our mission: to encourage and nurture the human spirit”. Starbucks’ firm profile is a unbelievable instance of a retailer with a typical family product — espresso — managing to face out from the competitors by their mission and values.

2. Nordstrom

Nordstrom company profile

If your organization has an attention-grabbing and prolonged historical past, you would possibly take into account creating a visible timeline, like Nordstrom did on their firm profile. The profile reads like a artistic story from the very first line — “In 1887, John W. Nordstrom, at 16 years outdated, left Sweden for the USA. He arrived in New York with $5 in his pocket, unable to talk a phrase of English.” With a superb stability of picture and textual content, the timeline serves as a reminder of Nordstrom’s stability and development.

3. Diehl Group Architects

diehl group architexts company profile

For each cleanliness and ease-of-use, check out Diehl Group Architects’ firm profile. The net web page makes use of clickable containers to separate matters, permitting customers to decide on which topic they’d prefer to study extra about. Moreover, your entire design — together with the web page’s background, which shows a floor-plan — mirrors the corporate’s goal.

4. Bloomberg

Bloomberg company profile

Practically 9 out of ten folks report eager to see extra movies from manufacturers, so that you would possibly think about using a compelling video to convey your organization’s story, like Bloomberg does of their firm profile.

Moreover, Bloomberg’s profile proves the corporate is aware of its viewers — they provide a number of fast statistics, after which hyperlink to different areas of the positioning, comparable to Careers and Tech. Whereas one other enterprise would possibly do nicely providing a artistic, long-form story, Bloomberg’s typical demographic is probably going extra analytical.

5. Nike

Nike company profile

You will get a way for Nike’s two main functions nearly immediately — health, and other people. While you first open their firm profile you are greeted with movies of individuals of various ages, gender, and nationalities enjoying sports activities.

Moreover, their preliminary introduction is that this: “Convey inspiration and innovation to each athlete* on this planet”. Beneath, beside the asteric, it says, “If in case you have a physique, you might be an athlete”. As you scroll, you will see info on their inner variety and inclusion initiative, their international group influence, and their sustainable enterprise program, with little or no point out of their merchandise.

Nike’s firm profile portrays a bigger, grander imaginative and prescient, compelling an viewers to imagine of their model even earlier than they buy a product.

6. Seattle Cider

Seattle Cider company profile

Seattle Cider Firm’s profile is enjoyable, and engages the consumer by compelling graphics that show the corporate’s cider course of. The web page flows seamlessly, and supplies important info concerning the product earlier than displaying the corporate’s mission and values. This profile is an efficient instance of an organization that understands its customers’ issues (on this case, high quality substances), and addresses these points whereas nonetheless displaying persona and aptitude.

7. Delta

Delta company profile

Delta’s web page is well-organized by matter, and showcases the corporate’s values, together with efforts to have interaction with the group and promote sustainability. They’ve included transient meta-descriptions under every class. The design permits for customers to click-through in the event that they need to study extra. Total, Delta’s firm profile is easy and uncluttered, however consists of all the mandatory info to show why Delta is exclusive.

With this in thoughts, the outline serves to align with the prospect as they’re evaluating which suppliers are proper for them. By leaning into a powerful model voice and offering the small print that makes your organization distinctive or superior to the prospect’s alternate options, clients will imagine in your model and need to do enterprise with you.

Examples of Firm Descriptions

Listed here are some examples of firm descriptions that improve their organizations’ firm profile.

1. HubSpot

On HubSpot’s firm profile web page, yow will discover a fast description of the corporate’s mission and what it does. In only a few phrases, HubSpot explains that the corporate’s aim is to assist companies develop by its specialised inbound software program.

HubSpot Company Description and mission statement.

2. Landed, Inc.

Landed, Inc.’s About Us web page begins with their imaginative and prescient assertion: “If we would like stronger colleges and safer communities, we have to assist those that make it doable.” From there, they speak about their historical past earlier than launching into their mission assertion and firm description. The latter is summarized succinctly in bullet factors in its personal separate part, making it simple for prospects to seek out and perceive:

landed inc company description

3. H&H Wealth

Within the “Why Us” web page of their web site, the founding father of H&H Wealth calls out what makes her totally different from different licensed monetary planners and leans into why her clients profit from her distinctive perspective. She additionally makes a promise to her shoppers, which units the expectations and the tone for the service being delivered. Because of this, the tone comes throughout as that of a accomplice moderately than a vendor.

h&h wealth company description

4. Tesla

On this description, Tesla explains when it was based, the corporate mission, and what kinds of merchandise it focuses on. It additionally offers added details about the historical past of the corporate and the way it has continued to develop with the identical values. 

Tesla Company description

5. Yokel Native

Yokel Native supplies a variety of info up entrance for his or her clients as a result of they know that partnering with an company (and selecting which one on prime of that) is a giant selections for scaling companies. For that purpose, they break up it up into two pages.

First, there’s an About web page that features the mission, imaginative and prescient, and historical past:

yokel local's mission as part of the company description

Second, there is a “Why Us” web page that talks by the outcomes and course of {that a} buyer ought to count on:

yokel local's why us as part of their company description

6. The Cru

The Cru is a service that connects members with like-minded girls to gasoline private {and professional} development. They use an “Our Story” web page as an organization profile, the place the founder particulars how the group was shaped and the way has her personal “Cru,” which is a testomony to the worth of the service. The “letter from the founder” type additionally feels very private and welcoming.

the cru's company profile

Firm Profile Templates

Company Profile Template

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  • Firm title
  • Established date
  • Bodily deal with per location
  • Contact info

About Us / Our Story / Our Starting

Right here, you will need to embody a short introduction to your organization, together with the place, when, and by whom the corporate was based, the corporate’s mission assertion, and/or the corporate’s imaginative and prescient and goal. On this part, you do not essentially need to embody services or products — as a substitute, focus in your greater that means, and the way you stand out from rivals. Inform your story in a compelling approach — for example, HubSpot begins their About Us part with, “Greater than ten years in the past, we had a imaginative and prescient — an inbound world”. HubSpot would not point out their merchandise till additional down the web page.

If you wish to add your organization historical past in a extra compact approach, take into account including an organization timeline, like this one:

Company history on profile template

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Our Mission / Values

Right here, you will need to say what your organization stands for on a bigger scale. What’s your final aim, and what do you hope your services or products will give folks? Check out these inspiring firm imaginative and prescient and mission assertion examples for concepts. This is an instance:

Compact Mission, Vision, Values slide in company profile template.

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Our Workforce

Present an image or transient paragraph describing your staff — you would possibly deal with management, or present an evidence of your organization’s tradition. In the end, this part ought to assist customers perceive how your workers can uniquely serve them.

Our team template

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Our Product / Providers

Describe a high-level overview of what your product is, and the way you hope it should positively influence the consumer’s life. You may hyperlink to a Product web page if needed, so preserve this part comparatively basic.

Begin Your Firm Profile Right this moment

There are a number of parts that may contribute to a stellar firm profile, and by adhering to a template, you possibly can construct one rapidly and successfully.

Editor’s Notice: This publish was initially printed in January 2019 however has been up to date for comprehensiveness.Company Profile Templates

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