Social media is in every single place. For many individuals, social media is used day by day for leisure, socialization, and even information consumption — myself included.

Moreover, over the past 20 years, it has turn out to be one of many major advertising and marketing channels. 

With over 53% of the world’s inhabitants on social media, it’s important that your online business has an efficient social media technique that helps you attain your supposed viewers. 

However, whether or not you are pitching a social media marketing campaign to your boss or deciding which social media platform your online business ought to put paid promoting behind, it is vital you utilize knowledge to assist your efforts. 

Right here, we have compiled a listing of important social media stats to make sure you know the place to focus your advertising and marketing efforts in 2021 to get the very best ROI .

Download Now: State of Social Media Marketing in 2020

Social Media Advertising and marketing Statistics 2021

  • As of Q1 2020, 420 billion persons are energetic on social media.  (Statista
  • In 2019, 90.4% of Millennials, 77.5% of Technology X, and 48.2% of Child Boomers had been energetic social media customers. (eMarketer)
  • 54% of social browsers use social media to analysis merchandise. (GlobalWebIndex)
  • Every individual spends a mean of two hours and 25 minutes on social networks and messaging. (GlobalWebIndex)
  • 1.3 million new customers joined social media day by day in 2020. (Hootsuite)
  • Millennials are logged on to social media for a mean of  two hours and 38 minutes day by day, whereas Gen Z logs on for  two hours and 55 minutes . (World Financial Discussion board)

Fb Statistics

  • Fb utilization amongst teenagers is dropping regularly.  Whereas 71% of teenagers claimed to make use of the platform in 2015, the quantity has now dropped to 67%. (GlobalWebIndex)
  • 69% of U.S. adults use Fb and 76% have visited the platform within the final month. (Pew Analysis Heart, GlobalWebIndex)
  • Fb had 1.84 billion day by day energetic customers in December 2020. (PR Newswire)
  • 98.3% of Fb customers entry the platform on cellular units. (Statista)

  • Movies drive probably the most advert clicks on Fb. (DataBox

  • Fb advertisements are utilized by 70% of entrepreneurs, and there have been 9 million energetic advertisers on the platform in Q2 2020. ( Social Media Examiner , Statista

  • 16% of all Fb profiles are faux or duplicates. (Statista)

  • One of the best time to put up on Fb is Wednesday at 11 AM and 1-2 PM. Sundays present the least quantity of site visitors. ( Sprout Social )

  • Fb Tales have 500 million day by day viewers. (TechCrunch)

  • Political content material is probably the most considered style of Fb Tales. (Statista)

  • Video promotions are equally as necessary as photograph promotions. (Social Bakers)

  • 81% of companies choose video advertising and marketing on Fb. (Buffer)

For extra stats associated to Fb, Fb Tales, and Fb Adverts, take a look at this detailed checklist.

Twitter Statistics

  • Twitter had greater than 330 million month-to-month energetic customers in Q1 of 2019. (Twitter)
  • The platform reached virtually 200 million monetizable day by day energetic customers in Q3 of 2020, up 29% YoY. (Twitter)

  • Twitter’s 2020 Q3 income was $936 million. (Twitter)

  • In 2019, 22% of U.S. adults used Twitter, down from 24% in 2018. (Statista)

  • Hyperlink clicks account for 92% of all consumer interplay with tweets. (HubSpot)
  • One of the best instances to put up on Twitter are Wednesday and Friday at 9 AM, and Saturday has the least engagement. ( Sprout Social)

  • Tweets with hashtags get 100% extra engagement. (Twitter)

  • Socially accountable advertisements on twitter carry out 12% higher than commonplace advertisements. (Magna)

  • 93% of Twitter neighborhood members are open to manufacturers getting concerned in dialog, reminiscent of offering assist and assist. (Twitter)

For extra on Twitter, take a look at Twitter Advertising and marketing in 2020: The Final Information

Instagram Statistics

Statistic: Distribution of Instagram users worldwide as of April 2020, by age and gender | Statista

  • 98% of entrepreneurs say Instagram is probably the most influential platform for influencer advertising and marketing, which is 44% larger than Fb. ( Sprout Social)

  • Movies get 21.2% extra interactions in comparison with photographs and 18.6% extra interactions in comparison with carousels. (Sprout Social)
  • 90% of individuals on Instagram comply with a enterprise. (Instagram)

  • 83% of individuals use Instagram to find new services and products and 87% stated they took particular motion, like making a purchase order, after seeing product data. (Fb for Enterprise)

  • One of the best instances to put up on Instagram are Wednesday at 11 AM, and Friday between 10-11 AM. Sunday is the worst day for engagement. (Sprout Social)

  • eMarketer estimated that Instagram added 26.9 million customers between 2016 and 2020 — virtually double the incremental customers anticipated for Twitter, and excess of another social platform tracked. (eMarketer)


For extra Instagram stats, click on right here.

LinkedIn Statistics

  • LinkedIn has greater than 722 million energetic customers in 200 nations and areas worldwide. (LinkedIn

  • In This autumn of 2020, LinkedIn periods elevated 27% YoY, anticipated to achieve 31% in Q1 2021. (Enterprise of Apps)

  • In Q1 of 2021, LinkedIn income is up 16% in YoY progress. (LinkedIn)

  • LinkedIn made greater than 8.1 billion in income in 2020, a 20% enhance from 2019. (Enterprise of Apps)

  • Advertising and marketing Options is LinkedIn’s fastest-growing phase. It grew 44 p.c year-over-year in Q1 of 2019. (LinkedIn)
  • In 2020, LinkedIn was voted probably the most trusted community. (Enterprise Insider)

  • “>LinkedIn is the highest paid and natural social channel for B2B companies. (Content material Advertising and marketing Institute)

  • 82% of B2B markers report discovering the best success on LinkedIn. (LinkedIn Advertising and marketing Options )

  • Over 46% of all social media site visitors to firm web sites comes from LinkedIn. (LinkedIn)

  • One of the best instances to put up on LinkedIn are 8-10 AM and 12 PM on Wednesdays, and 9 AM and 1-2 PM on Thursdays. Sunday is the worst day for engagement. (Sprout Social)

Need to learn to up your advertising and marketing sport on LinkedIn? This put up walks you thru the ins and outs of utilizing LinkedIn for enterprise. 

YouTube Statistics

  • YouTube is the second-largest search engine globally. (Alexa)
  • YouTube is the second hottest channel for companies sharing video content material. (Buffer)
  • 54% of all folks need entrepreneurs to place out extra video content material, and this is a wonderful place to start. (Hubspot)
  • Q3 of 2020 confirmed that U.S. women and men use the platform at equal ranges. (Satista)

  • On cellular units alone, YouTube reaches extra adults aged 18 to 24 than any TV community. (YouTube)

  • 18-to-34-year-olds use YouTube to view video content material on TV, 7.9% extra usually than primary cable, and 14.5% extra usually than premium cable. (Selection)

  • YouTube accounts for greater than 25% of whole worldwide cellular site visitors. (Sandvine)

  • 85% of U.S. teenagers had been energetic on YouTube in 2019. (Statista)

TikTok Stats

  • As of January 2021, TikTok has 689 million international energetic customers. (DataReportal)

  • Douyin, TikTok’s authentic standalone app in China, had 300 million customers on the time merged with TikTok. (The Verge)
  • TikTok was probably the most downloaded app in 2020. (Apptopia)

  • By February 2019, TikTok hit 1 billion downloads, beating Instagram and Fb in app shops. (Enterprise Insider)
  • A majority of U.S. TikTok customers are between the ages of 10 and 19. (Statista)

  • 41% of world TikTok customers are between the ages of 16 and 24. (GlobalWebIndex)

  • 58.8% of U.S. TikTok customers are feminine. (Statista)

  • TikTok’s common engagement price is excessive in any respect follower ranges. (Influencer Advertising and marketing Hub)

  • In 2019, U.S. TikTok customers spent extra time on the app than another social media web site, with a mean session period of 10.85 minutes. (Statista)

For extra on TikTok, take a look at this weblog put up on its progress and recognition.

Reddit Stats

  • In 2020, Reddit had 52 million day by day energetic customers, up 44% YoY. (Reddit)

  • The location receives greater than 50 billion+ month-to-month display views. (Reddit)

  • Whereas Reddit was reportedly bought for $20 million , the corporate’s valuation grew to 1.8 billion after 2017 funding rounds. (CNBC)

  • Most Reddit customers within the U.S. are male, however 15% of U.S. adults say they use the platform. (Statista)

  • Solely 8% of feminine U.S. adults say they used Reddit in 2019. (Statista)

Need to decide if Reddit is best for you? Learn this weblog put up for 27 extra Reddit stats.

Social Media Consulting Companies 

Many companies rent exterior social media consulting businesses to handle their voice and repute on-line. Alternatively, some companies create roles in-house for a social media marketing consultant — that is somebody who’s accountable for rising model consciousness , responding to customer support complaints throughout social media platforms, and interesting along with your viewers on-line. 

Whether or not you are contemplating hiring an exterior social media consulting service or creating a job in-house, check out these traits that reveal the significance of social media consulting: 

  • Answering a criticism on social media can enhance buyer advocacy by 25%. (Persuade & Convert)

  • 79% of customers count on manufacturers to reply inside a day of reaching out over social media, however common model response charges throughout all industries is decrease than 25%. (Sprout Social)

  • 73% of entrepreneurs imagine that their efforts via social media advertising and marketing have been “considerably efficient” or “very efficient” for his or her enterprise. (Buffer)
  • 54% of social browsers use social media to analysis merchandise. (GlobalWebIndex)

  • 54% of Gen Z and 49% of Millenials say social media is their most well-liked channel for advert affect. (Pitney Bowes)

  • 79% of individuals say that user-generated content material on social media considerably impacts their buying choices. (Stackla)

Social Media Consulting Proposal 

All these stats have given you the info it’s essential work with — now it is time to put your data to make use of and create your individual social media consulting proposal.

When you’re a social media marketing consultant and also you’re pitching a branding, advertising and marketing, or promoting marketing campaign to a consumer, it is important you are in a position to present how you will assist your consumer develop their enterprise.

Listed here are six steps you will have to take to make sure your social media consulting proposal or marketing strategy is efficient: 

  1. Set clear objectives. Determine precisely the place your organization or consumer desires to go so far as their enterprise and social media numbers. The clearer and extra detailed the imaginative and prescient, the higher. Observe SMART Purpose tips to make sure that you are heading in the right direction.
  2. Perceive your clients. Know who your goal demographics are, as a result of these are the folks you are making an attempt to achieve and have interaction. Collect your individual social media statistics and use current knowledge your organization or consumer may have already got to determine who’s interacting with the enterprise and who could be good future prospects to achieve. After you have achieved your analysis, you possibly can create helpful character personas that will help you higher perceive and categorize clients.
  3. Perceive your competitors. These “similar-but-different” firms are going to be on the market. And, as with most points of the enterprise world, the higher you understand them, the higher you possibly can know tips on how to have a leg up on them. You may conduct this analysis on the similar time you are researching your clients, as a result of likelihood is they’re interacting with opponents as nicely. As soon as you have gathered the info in your opponents, probably the most efficient methods to make use of it’s to determine the place there could be voids of their providers that your online business can fill.
  4. Be acquainted with any current social media presence. When you’re employed to run an organization’s social media accounts, it is important you understand about any earlier social media postings, accounts, and experiments. By understanding what your consumer has already tried, you are higher outfitted to take them the place they should go sooner or later.
  5. Do not forget to drag your knowledge. Earlier than your new carried out methods go underway, it is necessary to gather a baseline of the way it was earlier than, so that you’ve one thing to measure in opposition to sooner or later. For instance, if you happen to take stock of what number of views you are getting on Instagram Tales earlier than the brand new technique is in impact, you possibly can see if the brand new concepts are bettering these numbers or not. It is necessary to maintain a detailed eye on what’s affecting your progress (positively or negatively) in order that you understand if you’re heading in the right direction or when it’s essential attempt one thing new so your online business can continue to grow.
  6. Develop your technique primarily based in your findings. Outline what your content material shall be, what platforms it is going to be distributed on, and the way it will range between platforms. Determine smaller particulars at this stage too, like your consumer’s tone and voice on social media (both what it at the moment is or what it ought to be), together with design and elegance components. At all times make sure you are staying true to your organization or consumer’s model by consulting with current supplies like mission statements, guides, or model books.

Lastly, check out HubSpot’s free Advertising and marketing proposal template (helpful for each PDF & Phrase) to get you began making a complete social media consulting proposal. 

Let Knowledge Drive Your Social Media Technique

Social media advertising and marketing statistics can present you the state of the enterprise world as we speak, the place it could be going, and how one can guarantee your online business is repeatedly assembly clients the place they wish to be met. Use these statistics to your benefit that will help you perceive what it’s essential do to successfully use social media for your online business as we speak.

Editor’s Notice: This weblog put up was initially revealed in August 2019, however was up to date for comprehensiveness and freshness in February 2021. 

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