Amazon deploys a Twitter military to assist defend itself amid claims of poor employee therapy.

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This story initially appeared on ValueWalk

Amazon Inc (NASDAQ:AMZN) reportedly deployed a military of Twitter Inc (NYSE:TWTR) customers to publicly defend itself, using this military most just lately to push again in opposition to claims of poor employee therapy. The web retailer has additionally been aggressively attempting to maintain staff at its Bessemer, Ala. warehouse from forming a union.

Amazon rolls out its Veritas program

The Intercept obtained an inside description of this system, code-named “Veritas,” which was established in 2018. It was initially supposed to defend the corporate and CEO Jeff Bezos. Amazon’s ambassadors drew consideration to themselves once they responded en masse to a flood of criticism for its therapy of staff.

In keeping with The Intercept, Amazon selected its ambassadors for his or her “nice humorousness.” The corporate tasked them with responding to critics, together with policymakers on Twitter with “blunt” remarks.” The doc obtained by the information outlet was produced for the 2018 pilot program and marked “ Confidential.”

The undertaking description additionally incorporates examples of snarky methods the workers can reply to critics of each Amazon and Bezos. A number of examples contain Sen. Bernie Sanders, who has lengthy criticized the web retailer and has been focused by it just lately. The doc additionally gives examples of how to defend Bezos.

Particulars on Amazon’s Veritas program

It states that this system is designed to “tackle hypothesis and false assertions in social media and on-line boards in regards to the high quality of the FC [fulfillment center] affiliate expertise.” The ambassadors are “empowered to reply in a well mannered — however blunt — solution to each untruth.” They have been tasked with responding to all “posts and feedback from clients, influencers (together with policymakers), and media questioning the FC affiliate expertise.”

Final week, Sens. Sanders and Elizabeth Warren and Rep. Mark Pocan tweeted about Amazon’s therapy of its staff and company practices. The web retailer’s public relations replied to the lawmakers with remarks like, “You do not actually imagine the peeing in bottles factor, do you.” The Intercept reported the following day that many Amazon supply drivers needed to relieve themselves in bottles and baggage to satisfy the corporate’s demanding quotas.

Amazon is a part of the Entrepreneur Index, which tracks 60 of the most important publicly traded corporations managed by their founders or their founders’ households.

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