Linda Hollander is an Worldwide Sponsor Skilled, Skilled Speaker, and Creator of Company Sponsorship in 3 Simple Steps. She is an business chief in serving to individuals obtain sponsorship success and the founding father of Sponsor Concierge and the Sponsor Secrets and techniques Seminar. Linda began working from her kitchen desk with no workers – apart from her cat – when she attracted her first company sponsors, Financial institution of America, Walmart, and IBM. Following her personal success, she needed to show different individuals how one can succeed by beginning their very own small companies and gaining company sponsorship.
At present, Linda shares her tips about gaining company sponsors and how one can establish the precise sponsors to suit together with your model. She reveals what sponsors are on the lookout for in model companions and a few widespread errors you may keep away from when approaching a possible sponsorship accomplice. She highlights how one can greatest strategy a brand new sponsor and which social media platforms yield the perfect outcomes. She shares what it’s best to embrace in a sponsorship proposal and tips about dealing with preliminary contact together with your desired sponsorship model. She additionally shares the advantages a sponsorship bundle ought to spotlight and how one can construct a relationship together with your model accomplice to make sure multi-year offers and sponsorship renewals.
“You need to present your humanity and make an emotional connection as a result of an organization just isn’t going to sponsor you; it’s a human being in that firm that’s going to resolve to sponsor you.” – Linda Hollander
Hearken to the podcast beneath:
This week on SmallBizChat Podcast:
- Tips on how to establish potential sponsors to your model
- What do sponsors need from their model companions
- Frequent errors individuals make when pursuing sponsorships
- The very best methods to strategy potential sponsors
- High social media platforms for connecting to sponsors
- Who it’s best to contact inside your required sponsor firm
- Tips on how to decide the advantages bundle for a sponsor
- Is model sponsorship the identical as being a model ambassador or influencer
- How you need to use analysis to enhance a sponsorship proposal
- Tips about the primary contact strategy to your sponsor
- What it’s essential to embrace in your sponsorship bundle
- Tips on how to construct relationships for multi-year sponsorship offers
Join with Linda Hollander:
Need to hear extra episodes of The SmallBiz Chat Podcast? Subscribe in your favourite platform so that you by no means miss an episode!