The manufacturers exhibiting out at this 12 months’s Tremendous Bowl are like a line-up of Pandemic winners.
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One 12 months in the past as we speak, nobody would have predicted that attendance on the 2021 Tremendous Bowl would drop to 22,000, with precise followers surrounded by paper cutouts of followers, and gamers being cheered on by the prerecorded sounds of a reside viewers.
As a result of unexpected challenges of Covid-19, the Huge Recreation in 2021 can be a Tremendous Bowl like none different. However what it lacks in reside viewers numbers it may make up for in new alternatives. As we’ve witnessed with nearly each different sports activities custom in these extraordinary occasions, the joy of the followers will nonetheless be there.
Within the week main as much as the matchup between the Tampa Bay Buccaneers and the Kansas Metropolis Chiefs, we might even see some acquainted features of a limited-edition, fan-centric NFL Expertise, however with out a lot of the hype we’ve grown accustomed to seeing. Gone can be nearly all the massive events, massive activations, and massive audiences which have grown exponentially with every iteration of The Tremendous Bowl. Even Radio Row, which has develop into a staple of popular culture and celeb recognizing, in addition to the NFL’s Tuesday media availability for in-person interviews, can be dramatically scaled again ore moved to a digital atmosphere, leaving scores of media shops to cowl the sport remotely this 12 months.
Whereas these adjustments could also be a downer for sports activities followers, listed below are some thrilling issues to be careful for on this week main as much as the Huge Recreation, and all through Tremendous Bowl Sunday.
The long run is right here
Consider it or not, Budweiser, Coca-Cola, Pepsi, and even the Avocados from Mexico are sitting this 12 months out. Of their place is an thrilling lineup of newbies and disruptors that haven’t been seen close to the Tremendous Bowl because the loopy spending days of the dot-com period.
Cadillac and GM can be there, however as a substitute of pushing conventional fashions, they are going to be touting the electrical automobiles of the longer term.
Then, you will have a number of the clear winners from this pandemic-stricken period. The meals supply service, DoorDash, the web market Mercari, the web freelance platform Fiverr and Chipotle will all be making their debut in entrance of the world’s largest annual broadcast viewers.
One other newcomer is Huggies, which is able to air the first-ever diaper industrial throughout a Tremendous Bowl, with its second-quarter spot that includes infants born on sport day.
Triller, the millennial-focused music platform, will proceed to push TikTok with a particular spot that hypes the rising marriage between sport, music, and popular culture. Phrase on the road says this spot is bound to be a spotlight of post-game digital water cooler discussions.