Selling supplements online can be a great way of getting the
product in front of the eyes of a broader audience.
The more people that know about your product, the higher
chance you have at making more sales.
While many people go to conventional e-commerce platforms like Amazon to sell their online supplements, some cannot help but wonder, can you sell supplements on the Facebook marketplace?
When it comes to selling products online, many people turn
to the side market, otherwise known as Craigslist, but over the years, that
market has evolved.
The marketplace has evolved, and now any individual with the
knowledge to sell can do so on the Facebook marketplace.
The Facebook Marketplace allows anyone to sell any product
One of the most common ways to find an audience or potential
customers for your product is through Facebook Groups.
Can You Sell Supplements on Facebook Marketplace?
In short, no.
Facebook Marketplace specifically does not allow you to sell supplements, which they strangely categorize as medical products.
However, there are other options for selling supplements in other ways on Facebook.
Facebook Groups have taken the world by storm, initially
intended to connect people with similar interests, Facebook groups have evolved
into a space for people both people trying to sell products, and people looking
towards buying new ones.
These groups are commonly filled with thousands of people
and can have over 500,000 members in some cases.
People, which are already connected throughout the group,
can then react, comment, and message each other to negotiate the price of the
product or service or learn more about it.
As such, this has, in an indirect way, revolutionized the
way people sell and buy products online.
Especially if you are a fan of the second-hand market, the
chances are that you will find something interesting and unique within this
group that you would find nowhere else.
When it comes to supplements, you specifically need to target a Facebook buy and sell group with many fitness enthusiasts in it.
You can also target a group that is focused on health and wellness or what your supplement will help with. When communicating in these groups, you should sound like a human and not a brand; people will enjoy connecting with a person more than a brand.
Since people are ingesting these supplements, they want to
ensure they are handling a safe supplement. Any tampering of the bottle and lid
may lead them to be worried and not trust the contents inside.
How to Sell Supplements on Facebook
Facebook can be an excellent way to sell supplements, especially when considering the number of people who use Facebook.
You can set up individual posts and negotiate with as many
people as you want to, assuming you have the supply ready.
This means that, once you post an item, you can see
countless requests in terms of private messages or comments with people
interested in purchasing the supplements from you. After this, you can
negotiate the best way to deliver the supplement to their address and finalize
This process can also be automated with pre-determined first
messages that come as a reply automatically from your Facebook Sales page. You
can even run advertisements to boost your post by increasing the number of
people that see it.
With advertisements, you pay a fee for your posts to be
boosted and shown in front of a wider audience.
With the advertisements, you will input your
“budget” for spending on the advertisements. Once you do this, the
ads will run and be put in front of more people. Each time a person sees your
ad and clicks it, it will cost you a certain amount of money from your budget.
This depends on many factors like competition and estimated action rates that
are automatically generated by Facebook.
Keeping up with marketing on Facebook is a process in
itself. Suppose you choose to go through the Facebook groups path. In that
case, you need to consistently, almost daily, push your product in the group
for it to show up on the feed. This is due to the large volume of posts made in
these groups that have tens of thousands of members. It is very easy for your
post to be drowned out after other people begin posting after you do.
To add, many groups have a single pinned post; this pinned
post will be seen by every single person that gets to the group page. While a
pinned post is commonly sold to people who want to promote their product, it
makes the competition with your supplements that much more tough.
Potential Collaborations You Can Make
Aside from selling supplements, you can also make
combinations with other people in the industry.
For example, many people who would buy supplements are
people who go to the gym to train or maintain a healthy lifestyle in general.
So you can also sell a gym membership trial card alongside the supplements to
make a more significant profit in the long term.
Great things to sell alongside the supplements are shirts or
other wearable products that have your brand logo on them, so this way, you
would receive free advertising if the person who buys the supplements like to
wear that gear during their outings.
Suppose they are in a circle of people that also trains and
wants to live a healthier lifestyle. In that case, the chances are that once
they hear about your brand, they will come rushing back to you to buy even more
supplements as an entire crew instead of just a single person, which will
benefit you tremendously in the long term.
Facebook allows for all kinds of products to be sold on it. The flexibility and ease of access to Facebook make it a very attractive platform to sell supplements.
Manufacture Your Supplements With SMP Nutra
Looking to sell supplements on Facebook? Having high-quality supplements is crucial to the success of this venture. SMP Nutra is a leading supplement manufacturing facility that can manufacture any type of supplement.
We are also capable of producing capsules, softgels, tablets, gummies, and more. We also offer design services to make your supplement look professional and attractive.
Will is a Co-Founder of SMP Nutra, founder of GetKnownPros, and owns a handful of supplement brands. Will has extensive knowledge of trends in the nutraceutical industry after contract-manufacturing for hundreds of brands. Will has spent the last decade learning the best online marketing & brand-building techniques for supplement & vitamin brands and enjoys sharing this unique knowledge with his nutra-entrepreneur community.