ByEpic MS
Content performance KPIs were created for one purpose: to measure how well great content performs. Because as the saying goes: If a tree falls in the woods and no one measures the audio output, did it make a sound? If you’re in content marketing (and I’m presuming you are) you’re in the market of trying…
ByEpic MS
I work for a marketing agency, so you might say I’m in the optimism business. Boil it right down, and marketing says, “Pay for this thing, and things will get better for you”. Even when marketing looks like pessimism (“You have a problem…”), it invariably turns out to be optimism (“… but there’s a solution!”)….
ByEpic MS
The first thing that happens when you start working at Velocity (after the cup of tea and the introductions) is you get sat at a desk and are given time to read through our content library. It’s the best way to start a new job, and it’s incredibly valuable. Getting under the skin of the…
ByEpic MS
The relationship between content marketing and SEO is, at first glance, a love story for the ages. Two teams in constant thrall to one another: Search throws up big questions that need answers Content provides big answers to these questions And their union delivers sustainable, measurable results upon which every marketer dotes. But look beyond…
ByEpic MS
I’ve got a fun trick to get past blank-page paralysis. I open up the document and start typing something that I know isn’t going to end up in the piece but gets me in the mood for creativity. It’s usually something like this (be warned, profanity ahead): “Sit down, strap in and shut the fuck…
ByEpic MS
From pitching Heineken, to overcoming homelessness One marketer’s battle with alcoholism and the charity helping him succeed Words: Joe RichardsPhotography: Heidi Jones This blog is usually reserved for B2B-related musings but this post is a little different. We recently started working with The Vineyard Community and wanted to highlight the work they do and the…
ByEpic MS
I was locked out of my flat. This was a problem. I was down a phone, wallet, chewing gum and, crucially, keys. And I was in my socks. All I had to my name was the Deliveroo I’d collected moments before a gust of wind slammed the door behind me. Plans to paint my living…
ByEpic MS
Okay so – let me start by saying, no two brand narratives I’ve created or read have ever been exactly the same. (I swear…) But it’s weird how many of them seem to stem from what feels like a handful of common argument structures, once they get broken down into their fundamental logic. I’ve been…