What do cross-country road trips, wedding speeches, and social media marketing have in common? Planning.
When it comes to growing your brand and boosting your revenue, social media matters.
Ever watch those game shows where contestants have to find the designer product in a sea of knockoffs?
A landing page is a standalone website page dedicated to a specific marketing campaign that is meant to convert site visitors into leads. Landing pages typically offer visitors something that they may be interested in, like an Ebook or a free trial, in exchange for contact information. Getting this information then gives businesses the tools…
When you’re focused on creating a meaningful, persuasive presentation, it’s easy to overlook the cover page. But giving that first page of your deck a little more love can actually go a long way towards grabbing your audience’s attention early on and setting the tone for the rest of your presentation.
Google Ads is one of the most effective advertising tools to get more traffic to your website, and generate more leads. In fact, most businesses see an average of 200% ROI on their Google Ad spend.
An outdated website won’t represent your brand well.
You know how hot visual content is, and you want to jump on board to enjoy the engagement, traffic, and leads that follow. But maybe you’re not keen on writing a blog post, and you don’t have the production resources to create videos. What to do? Create a SlideShare presentation. What is a SlideShare presentation?…
This post is a part of Made @ HubSpot, an internal thought leadership series through which we extract lessons from experiments conducted by our very own HubSpotters. Have you ever tried to bring your clean laundry upstairs by hand, and things keep falling out of the giant blob of clothing you’re carrying? This is a…
Do you take a good, hard look at your team’s marketing strategy every year? You should. An annual marketing plan helps you set your marketing on the right course to make your company’s business goals a reality. Think of it as a high-level plan that guides the direction of your team’s campaigns, goals, and growth.