E Commerce Gateways

14 New Business Books for 2021

It’s time to ready your reading list for 2021. Here is a list of new and upcoming business books for entrepreneurs, managers, and creative professionals. Learn how to sell your business, harness the power of developers, adopt the principles of success at Amazon, alter your thinking to achieve quick mastery, and more. New Business Books…

E Commerce Gateways

The Keys to More Ecommerce Conversions

Ecommerce conversion rate optimization and user experience are complementary, but the former works best when businesses focus on shopper expectations, competitive innovation, and the industry segment. It may help to define terms. Conversion rate optimization (CRO) describes a methodical approach to increasing the percentage of website visitors that convert. In the ecommerce context, a conversion…

E Commerce Gateways

Serious changes are coming to the E.U. VAT

As I write this in mid-December, there is no Brexit trade agreement between the U.K. and the E.U. Businesses in the U.K. have no idea what will happen on January 1, when the U.K. formally exits from the E.U. Certainly importers and exporters will experience headaches. Manufacturers could have hiccups in obtaining raw materials, which…

E Commerce Gateways

Big Changes from Google Ads in 2020

The year 2020 witnessed raging Australian wildfires, a presidential impeachment, and the Covid-19 pandemic. Google Ads had some big changes this year, too. Search Term Report Downsized In September, Google Ads announced that it would show fewer user queries in its search terms report. Contributor Matt Umbro addressed the change in an excellent article, which…

E Commerce Gateways

5 Essentials for Ecommerce Site Search in 2021

Ecommerce site search is vital for navigation and conversions. Picking the right provider should be based on features, data, and measurability. Some industry sources estimate that about a third of online shoppers will use site search. Consumers who know what they want and search for it likely have more buying intent. SearchNode, a provider, has…

E Commerce Gateways

12 Outstanding Digital Media Campaigns from 2020

Reviewing the year’s best digital marketing campaigns from established brands can generate ideas for your own efforts. Here is a list of outstanding digital marketing campaigns from 2020. The campaigns are mostly tied to Covid-19, working remotely, the presidential election, and social injustice. There are a few fun contests and games. Coors Light: #CouldUseABeer Coors…

E Commerce Gateways

Amazon Marketplace Sellers Are Attractive Acquisition Targets

Buyouts of Amazon marketplace sellers are booming. Aggregators are scooping up successful small sellers and creating large and lucrative portfolio companies. The acquisitions are mostly fueled by angel, venture capital, and private equity funding. Aggregators pay anywhere from hundreds of thousands of dollars to the low millions. Mark Daoust is founder and CEO of Quiet…

E Commerce Gateways

Understanding Amazon’s ‘Brand Health’ Initiative

Amazon’s new A10 search algorithm ranks organic results, in part, on the “health” of a brand. In this post, I’ll address the Amazon Brand Health initiative, its key metrics, and its effects on marketplace sellers. Amazon tracks three broad metrics “to help brands be successful and meet [its] customer experience standards”: Price Competitiveness, Prime Eligibility,…