Entrepreneurship Trends

Becoming a Rockstar Entrepreneur with Kenny Harper » Succeed As Your Own Boss

Kenny Harper is a speaker, trainer, and business coach. He started out as a musician, and after realizing he had the creativity but not the business acumen, he became a student of business growth strategies. As an award-winning small business expert, certified digital marketing advisor, and Harvard faculty club mastermind leader, he has written three…

Entrepreneurship Trends

Making Money with Bitcoin with Tonya M. Evans » Succeed As Your Own Boss

Tonya M. Evans is an intellectual property lawyer, law professor, and one of the top Bitcoin cryptocurrency experts in the country. In July 2020, she joined the Penn State Dickinson law faculty to continue her work in blockchain and cryptocurrency data and technology, entertainment law, and social justice. Tonya owns the Advantage Evans Academy, where…

Entrepreneurship Trends

How to Use Customer Marketing Appropriately to Massively Enhance Retention » Succeed As Your Own Boss

Every business needs to retain its customers. Customer retention is vital in the changing landscape of the business environment. A research study conducted by Bain & Company shows how profits can be increased up to 95 percent if the customer retention rates increase by 5 percent.  Customer retention becomes more important since it costs seven…