Pre-accounting platform Expensify is commemorating Martin Luther King Jr. Day with a creative way to fight injustice. The company will donate 25 cents for every dollar it pays its white male employees to its volunteer-led campaigns. The company estimates that this initiative – the product of “numerous internal conversations” among Expensify employees – will raise $3 million in 2021.

Dude fee? Bro tax? As Expensfy CEO and founder David Barrett explained, the calculation was made based on national gender pay gap data. “As part of our broader commitment to creating a world free of injustice, we’re using external data sources to determine our direct donations so it meaningfully reflects the types of fundamental and generational issues we’re trying to help solve.”

In the company’s announcement, Expensify Director Puneet Lath – a nine-year veteran of the firm- elaborated on the thinking behind the decision. Pointing out that members of some minority groups can earn as low as 75 cents on the dollar compared to white men doing the same work, Lath said this gap has contributed to systemic inequality and “unequal treatment in the workforce.” To this end, he said this specific funding approach “furthers our commitment to unwind systemic injustice throughout society.”

The engine of Expensify’s program is, which was launched last year to help facilitate charitable giving and volunteering. The onset of the COVID-19 crisis caused the organization to focus its efforts on hunger relief efforts, resulting in assistance to 5,000 low-income families by the end of 2020.

A Finovate alum for more than a decade, Expensify also participated in our developer’s conference, FinDEVr Silicon Valley. Founded in 2008 and headquartered in San Francisco, California, the receipt tracking and expense management app has more than 10 million users around the world.

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