In early 2020, the world as we knew it was flipped the other way up. Companies had been pressured to pivot within the face of the pandemic, and consequently many firms adopted a distant work tradition.
Distant work modified the way in which organizations and groups labored — and even how firms communicated to potential clients and bought new enterprise. Staff leaned into digital designs, displays, and occasions to speak each internally and externally.
The graphic design panorama, consequently, has modified dramatically over the previous yr.
Now, displays have to work tougher than ever to attach, interact, and encourage audiences into motion. In actual fact, over 35 million PowerPoint displays are given every day to over 500 million audiences — however 79% of these audiences consider most displays they see are boring.
That will help you crush your subsequent presentation deck, we have rounded up the highest presentation design developments of 2021, as predicted by artistic trade consultants and presentation power-users.
Right here, study from three artistic consultants from main firms within the tech area on the 4 largest presentation design developments that may emerge in 2021.
1. There will probably be elevated empathy present in design.
Marissa Latshaw, Founding father of Latshaw Advertising, says: “Impactful, inspiring design begins with empathy.
Empathy is without doubt one of the strongest instruments within the artistic toolbox. The excellent news is that empathy — the power to really feel, perceive, and reply to the emotions of others — is innate in us all. Our job as creators is to harness this empathy for higher design, advertising, and storytelling.
Empathy boosts creativity. The empathy/creativity connection is robust — as proven in lots of research over the previous decade. One research requested contributors to create and title a potato chip product for pregnant ladies. Earlier than starting the duty, half of the contributors had been informed to ascertain how the buyer would really feel whereas consuming the snack. The opposite half had been requested to think about what the buyer would assume. An unbiased jury discovered the product ideas of the primary, feelings-focused, empathy-activated group to be extra unique than the management group.
Empathy can also be very important for inclusivity. Greater than ever, we wish to talk with others in a manner that’s genuinely inclusive. An empathetic strategy ensures we perceive the targets, wants, fears, and values of all of the individuals we want to interact (past simply the way in which they relate to our model or product). It is a name for us all to grow to be proactive about inclusivity, and it begins with empathy.
Empathy creates connection. From in-home health big Peloton to the new voice-based, social community Clubhouse, we’re continually discovering new and modern methods to attach with each other.
Each manufacturers show empathy as they deal with the palpable and rising want for connection. They re-imagined how we work out and share conversations in a extra socially-connected manner.
Designing something — from a presentation to an advert marketing campaign — isn’t any completely different. Every is a chance to reimagine and innovate how we interact and join with the world.
Empathy helps us to face out by standing in one other’s footwear. Creating one-of-a-kind, empathy-driven experiences in the end brings us nearer collectively and conjures up motion.”
2. Designers will lean into radical simplicity.
Eliot Garcia Weisberg, Artistic Director at Airbnb, talks to us about all issues radical simplicity.
He says, “Regardless of its unbelievable energy to attach us, teleconferencing stunts viewers vitality and empathy. Consideration — already a fleeting useful resource — is additional divided between the screens, audio system, slides, and sounds of the digital panorama.
The suggestions loop from viewers to presenter is almost lifeless. The impression of environmental design is misplaced. In our new world, the worth of a single pixel on the cluttered screens of distant audiences is immense. And the screens themselves— their high quality and colours— differ wildly from member to member.
The important thing to designing for the ‘new regular’ is embracing radical simplicity. A designer should scale back a slide to its core concept, then push to simplify even additional. They musk ask themselves — ‘Do I really want to indicate this?’ Then problem themselves each time the reply is ‘Sure.’
Slide counts will probably be drastically lowered. Superfluous icons will fade away. Bullets will grow to be a distant reminiscence. Refined textures will probably be changed by strong colours. We’ll see a shift away from picture masks and daring textual content over photographs. As an alternative, we’ll see full-screen images or easy statements that make their level apparent and drive core ideas dwelling.
We’ll spend extra time on the speaker— full display— than ever earlier than. Their supply, from tone to inflection, will grow to be a design component. Rehearsals will exchange design evaluations.
The top consequence will really feel way more human. And, if profitable, radically easy.”
3. Nice design will maintain the viewers’ consideration.
“For many years, the job of artistic designers, writers, and videographers was to get consideration. Lower by way of the noise. Ship adverts that stand out. Use creativity as a hook,” Adam Morgan, Adobe’s Govt Artistic Director, says about holding an viewers’s consideration.
He provides, “However in at the moment’s ultra-connected digital world, that hammer and nail strategy is not at all times the reply. Folks select what they need. The development I am seeing at the moment is to carry consideration. Much less push and extra pull. We’ve got to create experiences that present actual worth to a person — not simply catch their consideration with shock worth or clickbait.
“We’ve got to create communities the place individuals need to eat our model experiences. We’ve got to know these people and teams, what they care about, and supply new info wrapped in an emotional blanket. We’ve got to face for issues they worth.”
Fairly than a tough promote, we’ve got to share a narrative that they consider in and be open and clear with why it issues to them.
What this implies for artistic groups is you can’t simply make it fairly or humorous. You need to assume deeply about what your model means to clients after which create immersive experiences that join. It is now not simply concerning the artistic craft of colours and fonts and icons. It is about tales and which means and authenticity and function. Do not simply get consideration along with your work. Maintain consideration. To be able to construct manufacturers that develop and final.”
4. Designers ought to use clear, minimalistic fonts and calming colours.
Lastly, we tapped into Stunning.ai’s Artistic Director Anuja Kanani’s experience to unravel yet another presentation design development for 2021.
Kanani says, “Selecting the perfect colours for a presentation, and good presentation fonts, are two of crucial parts of deck design. Every design choice— shapes, phrases, and pictures— have an effect on the way in which your viewers feels concerning the presentation, however colours maintain probably the most affect.
Taking the place of daring, vibrant major colours, 2021 has warranted extra relaxed, muted colours following the chaos of 2020. Not solely are low-saturated and pastel colours extra calming, they’re extra natural and pure, maybe making audiences really feel extra comfortable and assured within the presentation in entrance of them.
Utilizing a constant, complimentary colour theme strategically may help place your model within the thoughts of your clients,” provides Kanani. She recommends limiting your presentation to 3-4 colours in your palette, with one accent colour to focus on key factors and convey stability and concord to your presentation.
The development of minimalism extends to good presentation fonts, too. Seasoned presenters are choosing clear minimal fonts, equivalent to Open Sans or Jost, and rejecting conventional fonts like Arial or Instances New Roman in 2021.
Kanani provides, “Customized typography improves your model recognition, whereas deciding on completely different weights or kinds may help management the narrative on every slide.”
You’ve got most likely caught onto the truth that over-complicated slides are a factor of the previous. Research present that 35% of millennials say they’ll solely interact with content material they really feel has an awesome story or theme, so to keep away from boring them into a sleep, use visuals to manage your narrative.
Presentation graphics, or wealthy visuals, may help you paint an image in bite-sized chunks in order that your viewers can digest the data you are presenting to them.
Kanani says, “Participating, inspiring visuals in displays make your content material compelling, eye-catching, and helps convey your story superbly.”
Selecting wealthy icons, diagrams or infographics, and high quality photographs are highly effective instruments to assist make your presentation extra memorable and impactful.
In the end, design is an artwork, not a science. Nonetheless, ideally you should utilize these developments as inspiration in your personal branded designs in 2021 and past.