Occupied with activism that’s actually “international” in its enchantment? Then the information that Meniga has partnered with Íslandsbanki, one of many largest banks in Iceland, to launch its new inexperienced banking answer, Carbon Perception, ought to be music to your ears.
“With an increasing number of individuals all over the world rising anxious concerning the penalties of local weather change, the necessity for options and initiatives that empower individuals to take motion to assist shield our planet has grow to be a enterprise crucial,” Meniga CEO and co-founder Georg Ludviksson mentioned.
Carbon Perception permits customers to estimate and observe how their spending choice impacts the atmosphere by way of their carbon footprint. This footprint is derived by way of the Meniga Carbon Index, which was developed by a workforce of knowledge scientists who leveraged atmosphere analysis into the carbon emissions of varied services. Carbon Perception works by multiplying spending transaction quantities by a “carbon depth worth” to offer the consumer an inexpensive carbon footprint estimate. This data can be utilized to assist inform the consumer to which actions are doubtlessly extra environmentally impactful.
“We’ve seen nice enthusiasm for our Carbon Perception product over the previous few months, from banks and different key monetary gamers, which is an encouraging signal from our trade that extra inexperienced initiatives are nonetheless to come back,” Ludviksson mentioned.
As a part of the partnership with Meniga, Íslandsbanki has agreed to combine Carbon Perception into its digital banking answer. The Icelandic financial institution sees the brand new providing as a option to enhance buyer engagement and construct on its environmental, social, and governance (ESG) technique.
“Customers are more and more considering bettering their carbon footprint and having a optimistic impression on the atmosphere,” Birna Einarsdóttir, Íslandsbanki CEO mentioned. “Meniga’s Carbon Perception answer will allow Íslandsbanki’s prospects to estimate the carbon footprint of their non-public consumption, determine carbon intensive purchases, and in the end cut back their carbon footprint whereas saving cash on the similar time.”
Based in 2009, Meniga most not too long ago demonstrated its know-how at FinovateFall 2019. Final fall, the corporate launched within the U.S. and, that summer time, introduced a $9.4 million fundraising that took the agency’s whole funding to greater than $43 million.