Sweden-based Minna Technologies has secured more than $18 million (€15.5 million) in new funding to help bring its subscription management technology to more banks around the world. The Series B round was led by Element Ventures, and featured participation from MiddleGame Ventures, Nineyards Equity, and Visa. Minna Technologies now has raised more than $27 million (€23 million) in funding.

“Over the past four years, the subscription economy has exploded from Spotify and Netflix to even iPhones and cars,” Minna Technologies co-founder and CEO Joakim Sjöblom explained. “It’s becoming increasingly difficult for consumers to keep track of the payments and harder for banks to handle inquiries to shut them down. Minna’s tech improves the procedure for banks by simplifying the process, as well as providing an in-demand digital product that consumers are starting to expect from their financial institutions.”

Minna Technologies enables banks to offer their customers a better way to manage what analysts say are an average of 11 monthly subscriptions valued at €333 a month for European consumers. Rather than having to deal with each vendor or merchant separately, users of Minna’s solution can manage subscriptions directly via their banking app. The technology will also notify subscribers when free trial offers are nearing expiration to help users avoid accidental overpayment. Minna said that its technology has helped retail banking customers at partners Swedbank and ING save more than €40 million.

The subscription economy – driven by demand for products and services like online streaming and on-demand shopping – has grown by more than 3.5x since 2012, the company noted. A growing number of companies in the pre-digital economy are also taking advantage of the subscription model. As one example, automaker Volvo introduced a subscription service in the U.K., Care by Volvo, last fall. The new offering includes servicing, road tax, and maintenance as part of its “genuine, flexible alternative” to car ownership.

Element Ventures partner Michael McFadgen praised Minna as a company that was “revolutionizing financial services” for consumers and highlighted the ability of fintech innovation to provide banks with potential additional revenue streams, as well. “This is a clear example of the liberating services Open Banking promised us and we’re excited to be part of this journey with Minna,” McFadgen said.

Founded in 2016, Minna Technologies demonstrated its technology at FinovateEurope 2019 in Berlin, Germany. Last summer, the company announced a partnership with ING Belgium, enabling the bank’s 1.8 million customers to manage their subscription commitments without leaving the bank portal.


Photo by Jonathan Petersson from Pexels

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