Do not anticipate an apology from the industrial, which incorporates loads of flowery and constructive language, with out acknowledging Robinhood’s controversial determination to quickly cease GameStop inventory buys.

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This story initially appeared on PCMag

Robinhood is attempting to win over the general public with a brand new TV advert that’ll air through the . However we’re betting it is going to solely piss folks off.

Robinhood says it created the advert to unfold its message of democratizing finance for everybody. “In that spirit, we’re launching a marketing campaign through the Huge Recreation this Sunday in hopes of reaching and empowering hundreds of thousands of individuals with one easy however essential message: We’re all traders,” the corporate wrote in a Wednesday weblog put up.

Nonetheless, the advert is fairly mundane. It reveals folks going by way of their on a regular basis lives whereas a voice narrates the corporate’s final message: “You don’t have to turn out to be an investor, you had been born one.”

However not as soon as does the corporate acknowledge its controversial determination final week to dam inventory buys for GameStop and 7 different firms. Many supporters of the meme inventory craze had been counting on Robinhood to buy the shares within the hopes of cashing in. Nonetheless, Robinhood was fast to slam the brakes on the inventory buys, inflicting outrage throughout social media.  

The closest the Robinhood advert will get to acknowledging the controversy is when it reveals a girl crying whereas speaking to a good friend, presumably as a result of her holdings have simply tanked. “Hold the massive image in perspective,” the corporate narrates over the scene. 

Associated: GameStop: Enjoyable Whereas It Lasted

We suspect the advert was most likely created earlier than the meme inventory craze exploded final week. (In its protection, Robinhood says it needed to cease the inventory buys as a result of it was working out of money to cowl the transactions.) However, the advertising remains to be a drag as a result of Tremendous Bowl advertisements are anticipated to be enjoyable, entertaining, and revolutionary. However the advertising within the Robinhood app is so generic it most likely may very well be used to promote virtually any firm. 

On the time of this writing, the advert had obtained 483 dislikes versus 19 likes, however that tally now seems to be hidden. Feedback are additionally turned off. However, we anticipate Robinhood’s PR machine to be in excessive gear within the coming weeks because it faces continued scrutiny from the general public and U.S. regulators.


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