Utilizing a video modifying app is important for making a profitable video advertising technique. 

And should you’re studying this weblog put up, chances are high you already know it is best to incorporate extra video content material into your advertising, particularly after the rise of distant dwelling. 

However like most new methods, you’ll have to show its ROI earlier than you get funds. And that may be tough, as a result of to make an incredible video, you want just a few issues — like a digicam and modifying software program.

You would possibly have already got a high-quality digicam constructed into your smartphone, however modifying your uncooked footage and getting ready it for publication requires a third-party cell app. You would possibly even have to hop on the pc for the extra in depth post-production tasks.
→ Access Now: Video Marketing Starter Pack [Free Kit]

There is a good probability you have already got video modifying software program put in in your pc. For Home windows, that is Film Maker, and for Macs, it is iMovie. However relying on the aim your video is serving — and the content material channel to which you are distributing it — you could discover that these choices aren’t filled with sufficient options.

The excellent news: There are a number of free and cheap video modifying apps you may obtain that run the gamut from tremendous easy to Hollywood-level highly effective.

Enhancing Apps for Movies: Normal Options

Each modifying app might be totally different, however there are just a few options you’ll need to search for. As a result of most apps can have a free and paid model, it’s essential to know what’s important and what is likely to be value an improve. 

Just remember to can do the next with out paying for a premium model: 

  • Both import movies and pictures out of your digicam, or movie them from the app itself. 
  • Scrub by the video as you edit it. 
  • Add music to the video. 
  • Select a side ratio that matches together with your goal platform (Instagram, Fb, YouTube, Vimeo, and so forth). 
  • Export video with no less than 480p high quality. 
  • Both save the video to your digicam roll or to the app’s cloud service. 
  • Add textual content and customary shapes on the minimal. 
  • Velocity up or decelerate the video by 1-2X. 

Premium options that you simply would possibly run into embody: 

  • Stickers, filters, gifs, and distinctive fonts 
  • Skilled transitions between pictures
  • Premium music selections and high quality inventory footage
  • Excessive-definition exports (720p, 1080p, or 4K)
  • Layering, masks, and green-screen detection applied sciences
  • Multi-track modifying and timelines
  • Excessive rushing up and excessive slowing down of the footage (>4X) 
  • No branded watermark

The next options might help you make video magic — whether or not your video is supposed for Instagram, YouTube, or an identical channel the place you viewers is hungry for content material. Click on one of many hyperlinks under to leap to a particular kind of app, or preserve studying to study all of them.


Instagram Video Enhancing Apps

The next apps can help you edit and rapidly add stunning movies to Instagram. None of those apps are restricted to Instagram, however are recognized for his or her help of this social community.

1. Magisto

Worth: Begins at free | Platforms: iOS, Android, On-line

Magisto video editing app for InstagramPicture Supply

Video automation is right here — within the type of the Magisto video editor.

Owned by Vimeo, Magisto means that you can make unbelievable movies with out ever leaving your smartphone in three straightforward steps: First, you will select your video modifying type (the kind of story you are telling), you then’ll select the pictures and video clips you want included, and lastly you will choose your music from Magisto’s built-in music library.

Utilizing synthetic intelligence (AI), this intuitive app helps set up your footage in a video that finest delivers the message you keep in mind. Why not cease on the free model? Improve to Premium or Skilled for a small month-to-month payment and make longer motion pictures with extra of your personal content material.


  • Straightforward-to-use templates for hassle-free creation
  • Intuitive, beginner-friendly interface
  • On-line model obtainable for creating each on Home windows and macOS laptops 
  • Skilled and Enterprise plans include a free Vimeo Professional subscription 


  • The “Created with Magisto” watermark might be seen until you improve to premium
  • No multi-track modifying or 4K exporting
  • Ultimate for very brief social media movies (< 3 minutes lengthy) 
  • Inventory movies are solely accessible with a Skilled plan

2. Hyperlapse

Worth:Free | Platforms: iOS

Hyperlapse is an app created by Instagram itself that condenses movies into transient, hyper-speed movies that you could add to Instagram or Fb.

You’ll be able to select amongst just a few totally different speeds, and the app will present you ways lengthy the hyperlapsed video might be for each velocity compared to the size of the video in actual time. (So a 40-second video in actual time will change into roughly a 7-second video in Hyperlapse at 6X velocity.) It is a actually cool strategy to seize one thing that normally lasts some time — like a sundown or an occasion setup.

See what occurred once I used Hyperlapse to movie dawn at 12X within the video above.


  • Straightforward strategy to velocity up course of movies 
  • Minimal structure that’s almost similar to the iPhone digicam  
  • You’ll be able to seize movies straight from the app 
  • No sign-in required to get began 


  • Solely has one functionality: rushing up movies 
  • You’ll be able to’t import already-filmed movies into the app
  • The video saves into your digicam roll, taking over cupboard space 
  • No multi-track modifying, 4K exporting, or different options usually related to apps for video modifying 

3. Wondershare Filmora

Worth: Begins at free on cell | Platforms: iOS, Android, macOS, Home windows

Wondershare Filmora video editing applicationPicture Supply

Wondershare Filmora (previously Wondershare Video Editor) is the right choice if you wish to begin out with primary video modifying performance with the chance to get extra superior as you go. The app is ideal for Instagram, however can create audience-ready movies for quite a few platforms.

Filmora is offered for Home windows and Mac computer systems, whereas the corporate’s FilmoraGo cell app is free to obtain for each iOS and Android units.

Filmora’s “Straightforward Mode” strips away the complexity so you may drag and drop video clips, add some music, and produce a completed video in a matter of minutes. The FilmoraGo app has many of those options, plus an Impact Retailer the place you may incorporate preset intros, themes, and transitions into your video creation.

Sound too good to be true? Nicely, you are proper: The free model of Wondershare Filmora provides a watermark to your movies that you may solely take away by upgrading to their paid service.


  • A robust choice for each newbie and superior video editors 
  • The desktop model gives multi-track modifying and extra conventional video modifying capabilities
  • The cell model contains easy-to-use results, stickers, and filters 
  • You’ll be able to layer music and totally different sounds within the cell app 
  • Comparatively reasonably priced (beginning at lower than $50 per yr for Filmora X, and free for the cell app) in comparison with rivals resembling Adobe


  • The desktop apps will not be free, however a trial is offered 
  • Movies are watermarked with the Wondershare branding until you improve to a premium plan 

4. InShot

Worth: Begins at free | Platforms: iOS, Android

There are the occasions whenever you simply need to edit a video — no fancy collages and no splicing. For that, there’s InShot, a helpful app that permits you to trim, velocity up, or add music and filters to video. It is fairly elementary, however with that comes a excessive ease of use. You can even add a background, should you like, although we expect it is fairly cool to have an overlap of pictures, like we did with the video above.

I took a easy video of a tranquil seashore scene, however enhanced it with InShot’s “heat filter” and added a becoming musical observe to it — a tune known as “Pikake Stream,” by Kalani. (I like to recommend viewing the video in its entirety with headphones, particularly should you’re having a aggravating day.)


  • Nice app for novices and entrepreneurs who don’t have numerous time for intensive video modifying

  • Constructed-in music library with royalty-free choices 

  • You will have the flexibility so as to add voice-overs and your personal music 

  • The app has a 4.8-star score on the Apple Retailer and over 1M scores 


  • No desktop app obtainable 

  • Filters and stickers are solely obtainable with a paid subscription

  • Your video might be watermarked until you improve to the paid model

High Free Video Enhancing Software program

The next instruments are most versatile cell apps of all of the free software program listed on this article.

5. WeVideo

Worth: Begins at free | Platforms: iOS, Android, Chrome OS

WeVideo editing app for video on Android

Picture Supply

Cloud-based video modifying software program (i.e., software program that you simply entry through a browser as an alternative of downloading on to your laborious drive) is rising an increasing number of well-liked. One of many applications main the cost is WeVideo.

WeVideo undoubtedly gives some superior options and performance, together with audio modifying capabilities, a library of commercially licensed music, and the flexibility to share movies in 4K decision. Nonetheless, the free model of WeVideo is not with out its limitations.

One main draw back is that you simply’re solely given 10GB of cloud storage. For those who’re making a one-off video, that is advantageous. However should you’re planning to edit a number of movies, you will undoubtedly want extra space. The free model additionally places a WeVideo watermark in your movies, which is not ultimate.

WeVideo can be obtainable as a desktop pc product, and comes with free and paid plans. For a whole breakdown of the variations between these plans, try WeVideo’s pricing web page.


  • You’ll be able to entry your movies from any system 
  • Paid variations are comparatively low-cost (beginning at $4.99 for the Energy model)
  • 4K exporting obtainable


  • Solely 10GB of storage and 5 minutes of printed video obtainable on the free model
  • The utmost decision is 480p on the free subscription
  • Your video might be watermarked with WeVideo’s branding until you improve 

6. Splice

Worth: Free | Platforms: iOS

Splice permits you — because the identify suggests — to splice collectively totally different video clips in your telephone to create a shifting collage.

We had numerous enjoyable taking part in with this one, particularly since Splice even incorporates a library of musical tracks that can be utilized as a background in your completed product. You can even use the app to trim and edit the totally different items of video, and customise transition lengths from one scene to the subsequent.

My colleague, Amanda Zantal-Wiener, experimented with Splice by compiling the above 15-second video of her canine — utilizing solely an iPhone 6.


  • Straightforward and intuitive to make use of

  • Acquainted user-friendly interface

  • Multi-track and timeline modifying with layers and masks

  • No sign-in required

  • No watermark, even without spending a dime subscribers 


  • Subscription begins at $2.99/week, or $12.97/month, which is pricier than different options 

  • Results and music are solely obtainable for paid subscribers

7. Adobe Premiere Rush

Worth: Free | Platforms: iOS, Android

Adobe Premiere Rush video editing app for Android and iOS

Picture Supply

Adobe’s well-liked video editor, Premiere, is not simply obtainable in your cell system — it is free.

Melissa Stoneburner of Examiner.com calls this app a “gateway” into the complete Adobe Premiere Professional video editor for desktop, and we are able to see this for ourselves. Just like Magisto (the primary video editor on our listing), Adobe Rush routinely units your video to the music of your alternative (utilizing Premiere Rush’s library or your personal), and gives a Freeform editor that means that you can customise your edits additional after this preliminary audio sync.

Premiere Rush’s equally sturdy video modifying options show you how to trim, drag, and drop a number of video and picture clips — proper out of your cell system’s photograph and video album — within the order you want.

Then, simply add correct lighting, manipulate the velocity of the video, and share your last product immediately on Fb, Twitter, or YouTube.


  • A pure alternative for present Adobe customers 

  • Acquainted video modifying interface for these with expertise, and simpler studying curve for novices 

  • Paid model helps 4K exports 


8. PicPlayPost

Worth: Free | Platforms: iOS, Android

We have already coated the coolness of photograph collages. However what should you might make a video collage? PicPlayPost is an easy app that permits you to do precisely that. Simply do not forget that the sound from each movies will play on the identical time, so make sure they will not conflict with each other.

There are lots of makes use of for a video collage app, however my colleague, Lindsay Kolowich, notably likes the best way health skilled Melissa Made makes use of it on her Instagram account. She posts video collages together with her performing a exercise on one aspect, whereas she explains the exercise out loud on the opposite.



  • Most worthy options can be found on the paid model solely

  • You’ll be able to’t paste textual content from one other app

  • Video might be watermarked with the PicPlayPost branding until you improve 

Greatest Video Enhancing Apps for YouTube

Though the video modifying providers under don’t supply cell variations, they do supply easy-to-learn performance at minimal value. These apps are the perfect for sitting down at your pc and modifying superb video content material in your YouTube channel.

9. Blender

Worth: Free | Platforms: Home windows, macOS, Linux

Blender desktop application for editing videos

Picture Supply

The open supply program Blender is greater than only a video editor: It is a full-blown 3D animation suite, which permits for modeling, rendering, movement monitoring, and extra.

On the video modifying aspect, there are a ton of options, together with transitions, velocity management, filters, adjustment layers, and extra. There are additionally 32 slots obtainable for including video clips, audio clips, pictures, and results, which implies you may produce some extremely advanced video.

For the beginner video editor, all of the performance that is obtainable could be a bit overwhelming. However should you’re trying to produce actually professional-quality video — with out having to cope with watermarks — Blender is a strong choice. The very best half: “You might be free to make use of Blender for any goal, together with commercially or for training,” based on its web site. For the advantageous print, try its licensing information.


  • Lengthy historical past of use throughout a number of platforms 

  • You can even render, mannequin, sculpt, and animate utilizing this app 


10. Lightworks

Worth: Free | Platforms: Home windows, Mac, Linux

Lightworks video editor on Linux desktop

Picture Supply

Like Blender, Lightworks is certainly on the extra superior (and highly effective) finish of the video modifying software program spectrum. In reality, it is a program that is been used to edit some well-known and award-winning movies, together with Pulp Fiction, The Wolf of Wall Avenue, and The King’s Speech.

There are two totally different licenses you may select from with Lightworks: “Free” and “Professional.” (The latter of which, as you might need guessed, requires that you simply cough up some money.) The primary distinction between the 2 licenses is that the Professional model gives extra options, together with stereoscopic output and superior challenge sharing. However the free model remains to be fairly highly effective, offering 100+ results and supporting multicam modifying.


  • Like Blender, Lightworks has a protracted historical past of use throughout a number of platforms 

  • You’ll be able to entry royalty-free movies and audio from the desktop app

  • You’ll be able to export as much as 4K 

  • Multi-track modifying and timelines, even within the free model 

  • You should purchase a lifetime license for $437.99 and by no means fear about renewing a subscription 


  • Extraordinarily steep studying curve for novices 

  • Not many choices for creating titles and subtitles 

  • Customers have reported formatting points when importing video clips 

11. Shotcut

Worth: Free | Platforms: Home windows, macOS, Linux

Shotcut video editor in timeline view

Picture Supply

Shotcut is one other open supply video software program — and it is utterly free. It is attainable to make use of Shotcut to create professional-looking movies, however the interface is hard to make use of. Maybe that is as a result of it was initially developed for the Linux platform, which appears and feels lots totally different from the standard Home windows or Mac UX.

With dedication — and time spent within the Shotcut steadily requested questions and how-to information sections — it is attainable to make use of this software program to create and export high-quality movies, utterly without spending a dime.


  • Utterly free—you by no means should improve, ever  

  • Various listing of options that rival these of paid apps 


  • May very well be troublesome to get the hold of at first

  • Some customers discover the UI troublesome to navigate

  • Much less intuitive in comparison with different apps resembling Premiere Professional and FinalCut, even for knowledgeable editors 

12. VSDC Free Video Editor

Worth: Free | Platforms: Home windows Solely

VSDC video editor on timeline view on a desktop

Picture Supply

In skilled arms, the VSDC Free Video Editor can produce some significantly professional-looking video. Along with supporting almost each main video format, this system gives superior video results, together with object transformation and colour correction, in addition to superior audio results like quantity correction and sound normalization. And in contrast to WeVideo, the VSDC Free Video Editor is really free. You need to use this system’s full function set with out having to cope with pesky watermarks.

Sadly, there’s one catch. If you need technical help, it is advisable pay. (And since there’s a little bit of a studying curve, there is a good probability you will have to.) Assist for the VSDC Free Video Editor prices $9.99 for one month and $14.99 for one yr.


  • Free model is filled with usually premium options resembling masking, mixing modes, and 4K exports  

  • You’ll be able to share your video immediately from the app to YouTube, Vimeo, and different platforms 


  • It’s a must to pay for help should you’re on the free model 

  • Not as user-friendly as different options 

  • Customers have reported a steep studying curve 

13. Machete Video Editor Lite

Worth: Free | Platforms: Home windows Solely

Machete video editing software for Windows OS

Picture Supply

On the easy finish of the spectrum is Machete Video Editor Lite, a free program permitting you to chop, copy, and paste totally different sections of video. Because the Machete web site places it, Video Editor Lite was “designed for fast and easy ‘slicing’ of your video recordsdata.”

This system’s intuitive interface means you will not should waste time shuffling by technical help paperwork. And since Video Editor Lite does not re-encode your video recordsdata whenever you slice them, you do not have to fret about dropping video high quality.

The primary downsides to this system? It solely helps the AVI and WMV video codecs, and it does not enable for audio modifying. Nonetheless, if in case you have zero video modifying expertise and solely have to make easy edits, it is an incredible choice.



  • You’ll be able to solely export AVI and WMV recordsdata 

  • You’ll be able to’t edit or substitute the audio 

  • Outdated web site with restricted help paperwork

14. Avidemux

Worth: Free | Platforms: Home windows, macOS, Linux

Avidemux video editing software for YouTube and animated videos

Picture Supply

Like Machete Video Editor Lite, Avidemux means that you can do primary video modifying (no audio modifying) with out having to fret about lack of video high quality. However Avidemux additionally has just a few extra tips up its sleeve.

For starters, this system helps a number of video codecs, together with AVI, DVD, MPEG, QuickTime, and MP4. What’s extra, Avidemux comes with a number of filters that can help you carry out a bunch of various features, from flipping and rotating clips, to including subtitles, to adjusting colours and brightness ranges.

And whereas the educational curve for Avidemux is barely steeper in comparison with Machete Video Editor Lite, the upside is that there’s an intensive Avidemux wiki that covers every thing it is advisable know.


  • Helps a number of file codecs resembling AVI, MPEG, MP4, and Microsoft’s proprietary ASF 

  • Easy interface that’s finest for duties resembling slicing and splicing footage

  • Straightforward studying curve; merely obtain and begin utilizing


15. HitFilm

Worth: Begins at free | Platforms: Home windows, macOS

HitFilm video editing software in timeline view

Picture Supply

HitFilm Categorical is a free video modifying and visible results software program — which implies you should use it so as to add greater than 180 particular results to your movies, together with 3D modifying.

Probably the best HitFilm function is its wealth of instructional movies — customers can apply making use of particular visible results in film tutorials primarily based on Star Wars, Westworld, and extra.

After all, upgrading to HitFilm Professional grants entry to extra visible results, higher excessive decision and 3D rendering, and higher audio syncing between audio and video recordsdata. It prices $300, however should you’re not prepared to completely make investments, HitFilm Categorical customers can buy lower-cost expansions to make use of extra instruments of their software program.

To see the whole listing of variations between HitFilm Free and Professional, try their “Evaluate Variations” web page.


  • Highly effective capabilities resembling masks rendering, export queues, and limitless tracks and transitions 

  • Constructed-in voice recorder for simple voice-overs 

  • Has been described as a mixture between Adobe After Results and Adobe Premiere Professional 


Video Enhancing Apps for Android

These video modifying apps are notably interesting for Android cell customers, although a few of them are suitable with extra than simply the Android working system.

16. VideoShow

Worth: Free | Platforms: Android, iOS

VideoShow video editing app for Android and iOS

Picture Supply

VideoShow means that you can edit video content material in a lot of inventive methods past slicing and pasting scenes collectively. The award-winning app, which has greater than 400 million customers, means that you can embody textual content overlays, stickers, music, filters, and sound results to your footage. Due to these options, it lends itself to video producers who need to add a bit extra creativity to a vlog sequence, the place the video is primarily of 1 individual talking on to the digicam.


  • Straightforward-to-use but highly effective, with HD exports obtainable without spending a dime customers 

  • Expansive music library 


17. PowerDirector

Worth: Free | Platforms: Android, Home windows, macOS

PowerDirector app for editing videos on Android, Windows, and macOS

Picture Supply

This sturdy video editor has a set of inventive design instruments only for Android and desktop customers. Developed by CyberLink, the app might help you create 4K-quality movies from footage taken with quite a few units. Particular options embody movement monitoring, which helps you give attention to particular topics in every body; video collages, which show you how to piece collectively quite a few pictures right into a movement video; and video stabilization, permitting you to take away moments of “shaky digicam” in your footage. PowerDirector can even show you how to add voice overs and artistic sound results utilizing chroma key.

Lots of PowerDirector’s options are utterly free within the Android app. For a extra superior suite of modifying instruments, you may spend money on certainly one of CyberLink’s paid merchandise beginning at $99.


  • Highly effective options resembling inexperienced display modifying, movement graphics, and keyframe controls 

  • Extremely low worth in comparison with rivals resembling Adobe 

  • Multi-track modifying and timelines

  • The corporate always provides new graphics and templates for customers to select from 


18. Quik

Worth: Free | Platforms: Android, iOS, macOS, Home windows

Quik video editing tool inside the Android app

Picture Supply

Quik is a video modifying instrument developed by GoPro, making it the software program of alternative for people who find themselves modifying footage from their GoPro digicam. However sure, it could possibly edit content material from any supply. 

The app can handle as much as 75 pictures and video clips in a single challenge, and may even comb by this content material that can assist you make good modifying choices primarily based on what the app detects within the footage. From time lapses to panoramic items, Quik can manipulate your media in numerous inventive methods. The app has greater than 20 preset themes to select from and helps eight frequent file varieties.



19. KineMaster

Worth: Free | Platforms: iOS, Android, ChromeOS

KineMaster video editor in timeline view on the Android platform

Picture Supply

KineMaster is a super-versatile video modifying instrument that means that you can edit movies on “a number of layers.” What does that imply? Content material creators can add a limiteless quantity of textual content overlays, pictures, audio, and even free handwriting onto their footage for the creative element they or their model wants. You can even mix a number of items of footage and use double-exposures to customise the background in a load of inventive methods.

For easier modifying duties, after all, this app gives intuitive trimming and splitting options to make your video progress simply the best way you need it to.


  • Highly effective options resembling multi-track modifying, layers, and mixing modes  

  • Over 3M evaluations on Google Play and a median score of 4.5 stars 

  • You’ll be able to share on YouTube, Instagram, and Fb straight from the app

  • 4K exports obtainable 


20. VivaVideo

Worth: Free | Platforms: iOS, Android

VivaVideo app for editing videos on the Android operating system

Picture Supply

VivaVideo makes professional-level edits straightforward for content material creators. Free for all cell units, the app means that you can trim, merge, velocity up, decelerate, and reverse clips and pictures in a brief period of time. The app additionally comes with a easy collage- and slideshow-maker, and gives a wide range of digicam lenses to seize new, edit-ready footage immediately within the app. 


  • Enjoyable on-trend filters, templates, and results 
  • Expansive music library with lots of of clips to select from 
  • Multi-track modifying that means that you can layer voice clips and music 


  • 5-minute time restrict for movies

With most individuals working from dwelling, the significance of video can’t be overstated. However until you get the best app for video modifying, you’ll run the danger of publishing movies that look unprofessional and unpolished. 

With these apps, you’ll make sure you create video that draws, converts, and delights your viewers. The earlier you obtain one, the earlier you may sharpen your audio/video creation abilities and entice extra folks to your model. 

Create Higher Movies for a Greater ROI 

On-line video content material is not simply watched extra — it is anticipated extra. Fortunately, you will have the video modifying instruments that can assist you delight your viewers and enhance conversion charges throughout your social media accounts. Seize the information under to make the video studying curve simpler and to jumpstart your video advertising efforts. 

Editor’s observe: This put up was initially printed in March 2019 and has been up to date for comprehensiveness.

video marketing starter pack

Supply hyperlink