The marketing campaign entitled “Soriana, that of all Mexicans” introduced again one of the necessary figures of the Golden Age of nationwide cinema: Mario Moreno.

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This text was translated from our Spanish version utilizing AI applied sciences. Errors could exist attributable to this course of.


This story initially appeared on Cine Premiere

By Brenda Medel

Soriana, the Mexican grocery store chain, launched its new marketing campaign entitled “Soriana, that of all Mexicans” on social media and tv. Nevertheless, this marketing campaign has damaged conventions, as they convey again one of the necessary figures of the Golden Age of nationwide cinema: Mario Moreno “Cantinflas” . Go proper now, on the prime of this notice, the grocery store business!

By a press release, the Soriana firm acknowledged this work as a feat in its enterprise technique as a result of for the primary time the well-known deep pretend know-how has been utilized in our nation to ‘resurrect’ such an necessary character in popular culture Mexican as “Cantinflas” is. With this, the actor and comic turns into the primary Mexican to be recreated with this method.

Picture: Soriana by way of Cine Premiere

“Quiubo chatos? Are you aware that at all times crammed me with satisfaction? Being Mexican,” recites the comic in entrance of the digicam, accompanied by a reddish background. The theme of the business is easy: “Cantinflas” seems to spotlight a number of of the weather and cultural values of Mexican households, which whatever the commerce, career, gender or age improve the which means of being a part of an ideal household.

“Seeing once more on the screens the good ‘Cantinflas’ takes us again as Mexicans to the handfuls of characters that made Mario Moreno well-known, the place the satisfaction of being Mexican was mirrored in all his movies, and immediately, because of know-how, we are able to really feel Once more, ‘Cantinflas’ and Soriana are authentically Mexican in all their expression . It’s also a satisfaction to be one of many first to make use of this method in Mexico, since because of such a know-how we are able to really feel Cantinflas enter our properties, making extra current Mexican satisfaction, ”the group highlighted within the assertion.

What’s deep pretend know-how?

In quite simple phrases, deep fakes use a type of synthetic intelligence referred to as deep studying to create pictures of false conditions or occasions. That’s, changing the likeness of 1 individual to a different via movies or any digital medium utilizing unsupervised algorithms generally known as RGAs and mixing them with present movies or pictures. On this means it’s simple to hitch folks, celebrities or fictional characters in audiovisual materials wherein they’ve by no means participated ( by way of ).



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