Know when to fold ’em, and keep away from making the state of affairs appear to be you are waving the white flag.

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Because the principal of a bustling PR company, I’m used to coping with points. Principally they’re in-house at my firm, however often HR points come up on the shopper aspect, and I am referred to as in to seek the advice of.

In lots of instances, these client-side HR points revolve round and high-level departures. Publicizing new hires or board members is, in fact, the stock-in-trade of PR businesses, and we frequently write press releases and execute media-relations campaigns when a notable government joins a shopper firm. Nevertheless, when a key government departs — together with the — there’s a want for round these departure occasions as nicely. Staff, prospects and companions deserve to learn about what’s going on on the prime ranges of an organization, and key stakeholders, together with traders, must also be told of personnel occasions that is likely to be thought of materials.

I usually discover myself helping my CMO purchasers with exterior communications after they depart one job for an additional. The commonest car for making a public announcement of such a departure is through a publish, both on the corporate web site or by channels like Medium or , which give the poster full, unedited management of the message. My private perception is that departing CMOs ought to use such communications as a option to set themselves up for his or her “subsequent journey” within the company world. Even when the departure is contentious, the primary objective for such bulletins needs to be to stay optimistic and upbeat and keep away from making the state of affairs appear to be you’re waving the white flag.

Associated: Able to Stop Your Present Enterprise? Think about These 3 Questions First.

When counseling CMOs in these circumstances, I encourage them to be gracious, form {and professional}. Maybe it goes with out saying, however CMO departure publish ought to by no means be bitter, petty or small-minded. This isn’t the car or discussion board to settle scores or critique one’s employer and their strategic, operational or monetary shortcomings. As an alternative, departure posts needs to be complimentary when attainable, thanking as many individuals as attainable and being beneficiant with reward when recapping each crew and private accomplishments.

This type of publish can also be place to thank your enemies, as a result of they could find yourself being your mates or colleagues later in your profession. I encourage individuals to consider the maxim, “The enemy of my enemy is my good friend,” as a result of it may occur sometime! These communications are additionally a chance to provide cowl to individuals for successes not achieved or different challenges which have arisen throughout a CMO’s tenure. As well as, the departing government ought to discuss “classes realized” which have been instructive to the crew or the corporate total.

Some HR professionals determine government resignation letters as “letters of resignation and ,” and I consider that may be a good definition of what they need to be. A gracious departure notice or publish all the time positions the departing CMO (or any government) favorably, and a key ingredient of this communication is articulating {that a} profitable transition of roles and tasks is deliberate or underway. Constructive and well-explained departure bulletins, notably on the subject of C-level executives, painting a corporation in the very best means and may construct confidence and strengthen relationships with key stakeholders. And that needs to be the goal of any group that’s experiencing a top-level government departure.

Departure letters or weblog posts are additionally nice alternatives for explaining the following steps in a single’s profession and why they’re shifting in that route. Portraying a brand new alternative, constructing on previous experiences or making private adjustments could be illustrated or alluded to in various levels as acceptable, and so they assist the departing CMO present shade and depth to their departure. This additionally helps keep away from perceptions of onerous emotions or disagreement, regardless of what is likely to be occurring behind the scenes within the C-suite.

Associated: When Is the Greatest Time to Make the Leap From Your Day Job to Entrepreneur?

In the end, a well-crafted departure letter or weblog publish units the stage for a optimistic transition — not just for the CMO’s personal profession, but additionally for the corporate and staff she or he is forsaking.

So, sure, within the immortal phrases of Kenny Rogers, “You have to know when to carry ‘em, know when to fold ‘em, know when to stroll away, and know when to run.” And on the subject of strolling away as a CMO, doing so gracefully is all the time your greatest wager.

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