Because it seeks to disrupt the social media mannequin of capitalizing on person content material and information, Canadian know-how firm Yuser is launching an app that can create and market methods to promote digital works on-line.

Yuser’s media-sharing app will embrace methods to create non-fungible tokens, a development wherein the NFT asset is protected by distributed ledgers and tokenizes digital merchandise like artwork or movies. The method basically treats the content material like forex by which the creator can earn income via gross sales.

Content material creators and types utilizing the app to generate NFTs would promote these digital works on the third-party OpenSea platform with a view to earn digital forex.

“NFTs are essentially the most extremely regarded good contract that blockchain know-how at the moment has to supply,” Yuser CEO Tom Cermak mentioned within the Tuesday press launch. “We’re proud to have the ability to assist creators higher defend their digital rights and monetize their works as we envisioned again in 2018 once we began Yuser.”

London, Ontario-based Yuser is working with movie, combined media and art work content material creators to assist curate preliminary NFT gross sales, the corporate mentioned.

The launch of NFT creation and advertising and marketing instruments coincides with Yuser’s market integration with the Shopify e-commerce platform in North America.

The e-commerce partnership permits customers to buy an array of merchandise on-line utilizing their earned digital forex referred to as Gems. Customers also can spend Gems in collaborating brick-and-mortar shops.

“Whether or not you’re a graphic artist, musician, photographer or filmmaker, you’ll be able to take part over Yuser within the rising NFT market area, which has already expanded to properly over $1 billion,” Eunika Sot, chief working officer at Yuser, mentioned within the launch. “The world wanted to catch as much as the notion and significance of NFTs, and now that the phrase is out, we’re prepared to assist creators form the way forward for social media.”

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