Development a web page is, in some ways, an workout of strength of will. It’s tempting to get distracted through the bells and whistles of the design procedure, and overlook all about developing compelling content material.

It is that compelling content material that is a very powerful to creating inbound advertising paintings for your small business.

So how do you steadiness your exceptional content material introduction along with your internet design wishes? All of it begins with the “About Us” web page.→ Download Now: About Us Pages Guide [Free Lookbook]

For a exceptional About web page, all you want to do is work out your corporate’s distinctive identification, after which percentage it with the arena. Simple, proper? In fact no longer. Your “About Us” web page is likely one of the maximum necessary pages for your web page, and it must be effectively crafted. This profile additionally occurs to be one of the vital often lost sight of pages, which is why you will have to make it stand out.

The excellent news? It may be accomplished. In truth, there are some corporations in the market with exceptional “About Us” pages, the weather of which you’ll be able to emulate by yourself web page.

Via the tip of this submit, you can be offered to:

1. Yellow Leaf Hammocks

Why the “About Us” Web page Rocks: It tells us a tale.

When you’ve got a perfect tale about how your services or products was once constructed to modify lives, percentage it. The “About Us” web page is a brilliant position for it to reside, too. Just right tales humanize your emblem, offering context and that means on your product. What’s extra, just right tales are sticky — this means that persons are much more likely to hook up with them and go them on.

Yellow Leaf Hammocks tells customers about its product through describing how the hammocks empower artisan weavers and their households. The corporate breaks down other items of the tale into sections that mix phrases and simply digestible graphics, portray an image as an alternative of huge chunks of textual content. They are transparent about why they are other: “Now not a Charity,” the web page reads. After which: “That is the root for a brighter long run, constructed on a hand up, no longer a handout.”

Each and every corporate has a tale to inform, so escape your storytelling abilities from that random English magnificence you took years in the past and put them to paintings for your “About Us” web page. The usage of descriptive and emotive reproduction and beautiful graphics, an “About Us” web page with a tale works tougher for your small business than a generic one.

Yellow Leaf Hammocks about us page

2. 8 Hour Day

Why the “About Us” Web page Rocks: It is human.

Folks have a tendency to suppose that “About Us” pages need to sound formal to realize credibility and agree with. However most of the people in finding it more uncomplicated to agree with actual human beings, moderately than an outline that sounds adore it got here from an automaton. Seeking to sound too skilled for your “About Us” web page leads to stiff, “protected” reproduction and design — the easiest manner to verify your corporate blends in with the loads.

As an alternative, 8 Hour Day showcases the folks at the back of the corporate and humanizes its emblem. Introducing the founders through title and that includes the footage of them at the “About Us” web page drives house the purpose that Nathan and Katie are — as they so astutely put it — “two people with a keenness for creativity — creativity makes us satisfied.”

While you’re designing your “About Us” web page, keep away from business jargon and substitute it with an original voice — yours — to explain your services or products. Certain, it must be polished and freed from mistakes, however it will have to all the time sound pleasant and actual.

Eight Hour Day about us page

3. Apptopia

Why the “About Us” Web page Rocks: It skips the industry babble.

We all know — no business jargon. In case you suppose it makes you sound tremendous sensible for your “About Us” web page, suppose once more. Folks need and respect instantly discuss what your small business does. In the end, if other people can not work out what you do, how will they know they want your services or products?

So, skip the business lingo — that is what Apptopia does on its “About Us” web page. The startup’s easy however polished language successfully communicates the corporate’s providing whilst nonetheless permitting the Moderate Joe to know it.

Apptopia about us page
The ethical of the tale: Attempt to eliminate jargon for your “About Us” web page each time imaginable. Use quick and punchy sentences to give an explanation for complicated merchandise and concepts in some way that is not patronizing, however moderately, is empathetic.

4. Moz

Why the “About Us” Web page Rocks: It is humble.

As an alternative of following the vintage “About Us” script and writing a couple of paragraphs concerning the corporate’s project and origins, take a look at one thing other — there are many tactics to make your emblem extra compelling to any person who does not learn about you.

Take Moz, as an example. So much has came about because it was once based in 2004, so the corporate selected to percentage the ones milestones the use of a a laugh and blank design that accommodates transparent headers, concise blurbs, and little graphics to get a divorce the textual content.

We particularly love the standard references to how Moz gained investment, the way it switched its emblem positioning — and most significantly, the way it switched again to its authentic type. This speaks volumes to the price honesty and humbleness can play on your shoppers. Do not be afraid to discuss your ups and downs; your shoppers will agree with what you are saying that a lot more.

The story of Moz on its About Us page

5. Yokel Native

Why the “About Us” Web page Rocks: Persona, persona, persona.

Yokel Native does a couple of issues effectively on their About Us web page: They name out who they paintings with, they inform their tale and project, and so they show off the group at the back of the emblem. This closing part is vital as a result of Yokel Native is aware of that their “vibe” wins over potential purchasers. In the end, while you rent an company, you might be hiring its other people. And other people have persona.

As a result of “Yokel Native” is a bit of of a kooky title that provides other people pause, they poke a laugh at it through offering the definition, which then leads into footage of the group at paintings (and at play), the company’s tale, their project and values, and the individuals who make the magic occur. This magic is integrated all over the place the about web page as their staff make goofy faces, put on unsightly Christmas sweaters, and paintings/play arduous.

yokel local's about us page

6. Nike

Why the About Us Web page Rocks: It is aware of its target market.

Nike may appear to be an organization that is too large to encourage smaller companies. Chances are you’ll even ponder whether Nike even nonetheless has an “About Us” web page. As an issue of truth, it does, and it hasn’t forgotten the corporate’s roots.

Nike started at the campus of the College of Oregon through the hand of the varsity’s observe trainer, Invoice Bowerman. And even if he now not works on the corporate, one in every of his loved quotes nonetheless manufacturers the ground of Nike’s “About Us” web page under: “When you have a frame, you might be an athlete.”

This daring sentence, referenced through the asterisked “Athlete” within the phrases proper above it, sheds necessary gentle on Nike’s target market. The logo is also large lately, however Nike is all concerning the emerging stars — who Nike relies on to, consistent with the remainder of its “About Us” web page, “enlarge human doable.”

The takeaway for entrepreneurs? Know your target market, and make it glaring to that target market the moment they examine you for your web page.

Nike about us page

7. Refinery29

Why the “About Us” Web page Rocks: It tells you what is maximum necessary.

This is some other example the place any house of your web page — no longer simply the “About Us” web page — is a chance to wreck the mildew.

Many corporations upload only a easy project observation or corporate profile, however other people regularly do not need to able a wall of textual content explaining what you do. So, Refinery29 broke it all the way down to put across the intangible qualities which are difficult to incorporate in a elementary “About Us” web page.

Despite the fact that Refinery29 does introduce its web page with an outline of its industry, its is going out on a bang — 4 bangs, to be precise. The group is on a “project,” certain, however there is additionally an “essence” of Refinery29, a “promise” it assists in keeping, and a “vibe” it provides off.

Those don’t seem to be corporate characteristics you’ll suppose to incorporate when beginning out, however they are what your shoppers regularly make intestine selections on when purchasing.

Refinery29 about us page

8. Bulldog Skin care

Why the “About Us” Web page Rocks: It is adorable and remarkable.

What is the distinction between “reasonable” advertising and adorable advertising? It is the distinction between developing generic webpages that offer nice data, however in an easy, black-and-white roughly manner — as opposed to developing webpages that offer nice data and are infused with colour, persona, and keep true to an organization’s distinctive emblem voice. While you create adorable advertising, you’ll be able to get started a motion of name evangelists and advocates who will permit you to develop.

The place does this have compatibility into an organization’s “About Us” web page? The parents at Bulldog, a males’s skin care corporate that was once named for the colloquial “guy’s easiest pal” — a canine — can have typed up a couple of paragraphs about the place the emblem got here from and the way they have been one of the most first within the area to redefine and do away with stereotypes round males’s grooming. However that textual content by myself would had been a bit of, effectively, reasonable.

As an alternative, the “About Us” web page is pithy, colourful, and leads with the cute mug of an cute bulldog — becoming the title and the emblem. And it states the aim of the goods — to lend a hand shoppers from waking up with the (admittedly cute) wrinkly face you notice while you consult with Bulldog’s web page.

Bulldog Skin Care for Men about us page

Play by yourself phrases — it is ok to have a laugh and pun along with your emblem, because it is helping to inject persona and humor into your “About Us” web page. It primes guests for a tale in some way that makes them right away really feel one thing. That is the way you create memorable, adorable advertising.

9. Doomtree

Why the “About Us” Web page Rocks: Its displays, tells, and has a soundtrack.

One minute of video is value 1.8 million phrases, consistent with Forrester Analysis’s Dr. James McQuivey. However what about audio and visible, too, all mixed with a in reality cool tale? Smartly, that is one method to inform your tale in an enticing manner — thru multimedia.

Doomtree is constructed on a bit of of an cutting edge idea: {That a} staff of gifted artists can every have thriving solo careers, however can nonetheless come in combination frequently to create nice song. It isn’t a band — it is a group. It is an unconventional idea with an similarly attention-grabbing backstory that “began as a multitude of buddies in Minneapolis, being silly after college, looking to make song with out studying the handbook.” And once you arrive on Doomtree’s ‘About Us’ web page, you might be greeted with large, daring footage of the ones buddies.

Doomtree band about us page

As you scroll down, customers are handled to much more interplay with the group’s tracks and song movies. That is sensible, as it provides guests an rapid pattern of Doomtree’s product. What is extra, all of the “About Us” web page is responsive, together with the video. That is necessary — no longer handiest as it provides website guests a perfect cellular revel in, but additionally for Google seek rating — particularly now that such cellular utilization has surpassed desktop.

Doomtree band mobile page

10. Acciyo

Why the “About Us” Web page Rocks: It will get at their prospect’s ache… with a a laugh popular culture tie-in.

Acciyo is a corporation dedicated to “empowering information readers to tack again keep an eye on in their information diets.” With that during thoughts, their large headline will get to the center in their potentialities’ ache: “Studying the scoop lately is like opening a guide at bankruptcy 3: You are in an instant misplaced.” This headline means that Acciyo will lend a hand do away with that “misplaced” feeling and get readability at the information that their audiences consumes.

Very best of all, it asserts this merely and assuredly with a Harry Potter tie-in. The headline’s idea offers with books, then asserts that the title was once derived from Harry Potter, and lays out the group participants as “Wizards At the back of the Magic” with their Hogwarts Homes proudly displayed.

This gives the About Web page with a cohesive theme that guests can relate to whilst including a marginally of persona.

acciyo's about us page

11. Ceros

Why the “About Us” Web page Rocks: It is interactive and humorous. 

Ceros’ About Us web page is interactive and attractive. As you scroll, the textual content slowly strikes up the web page, with daring — and funny — statistics, like “4 beers on faucet”. Moreover, Ceros’ makes use of pictures in their spectacular, distinctive place of job area to additional personalize the web page. 

Very best of all, Ceros’ assists in keeping the textual content at the web page short-and-sweet, with tough statements like “We exist to liberate creativity”. The Tradition phase additional demonstrates Ceros’ playful emblem voice, with core values like “We put on our hen fits”.

ceros about us page

12. Marketive

Why the “About Us” Web page Rocks: It is compelling, with a laugh scrollable options. 

Hardly have I noticed a extra tough opening observation than the only Marketive makes use of of their About Us web page: “Were given a forged product? We inform your audience that you just exist.” 

Moreover, Marketive’s About Us web page shows authentic designs moderately than footage to fortify the textual content, and the web page is just a laugh to scroll thru. Plus, I favored Marketive’s structure — beginning with what they do, shifting into which forms of industries they lend a hand, and finishing with the corporate’s previous milestones. 

The interactive milestone calendar on the backside is particularly spectacular. It authentically represents some humble beginnings (together with two unsuccessful startups that impressed present-day Marketive), and includes a a laugh scroll part that highlights more than a few dates during the calendar. 

marketive about us page

13. Candy Loren’s

Why the “About Us” Web page Rocks: It is playful and displays the emblem’s persona. 

Get started-to-finish, Candy Loren’s About Us web page is playful, attractive, and colourful. The web page begins with a 60-second video, or even accommodates cookie dough-scooping gifs. As you scroll, you can transfer thru a few of Candy Loren’s spectacular values, together with inclusivity and refusing to compromise. 

Very best of all, Candy Loren’s yummy merchandise are closing at the web page, making sure you might be totally primed to buy handiest after finding out about Candy Loren’s project and differentiating issue: developing non-GMO, gluten-free, plant-based, and scrumptious cookie dough. 

sweet loren's about page

14. TalEx

Why the “About Us” Web page Rocks: It makes a speciality of social accountability. 

TalEx has an attention-grabbing foundation tale, through which two girls left a significant recruiting company to construct their very own and ended up touchdown AOL as a significant shopper of theirs — which was once up to now their outdated employers’ shopper. 

TalEx has since noticed unheard of expansion at 4,900% within the 3 years since it all started. You’ll be able to be informed all this and extra on their About Us web page, however what in reality makes their web page stand out is the corporate’s emphasis on social accountability, which takes up just about part the web page and explains the corporate’s willpower to giving 5% of its web benefit once a year to more than a few philanthropic organizations. 

talex about us page

15. SkinnyDipped

Why the “About Us” Web page Rocks: It is original and down-to-earth. 

SkinnyDipped’s About Us web page options a couple of candy, polaroid pictures of the workers (together with 3 of the co-founders as small children), and a shifting nod to Josh Dickerson, a circle of relatives pal whose demise impressed the circle of relatives to begin the industry. 

Their About Us web page is well-written and provoking — for example, they write, “We determined to begin a industry … That it will be focused round meals was once glaring. For us—circle of relatives, buddies, meals and love are all twisted up.” By the point you end studying their tale (and the person worker bios), you can be as inspired through SkinnyDipped’s emblem values as you might be through their scrumptious merchandise. 

skinnydipped about us page

16. LoveBug Probiotics

Why the “About Us” Web page Rocks: It is playful and informative.

LoveBug Probiotics’ About Us web page options a picture of the founder’s 4 small children dressed in “Leader A laugh Officer”, “Leader Snigger Officer”, “Leader Foolish Officer” and “Leader Humor Officer” t-shirts. I will admit — there don’t seem to be many About Us pages with cuter introductions than that. 

The web page successfully comprises the entire data you’ll want at the corporate to make an educated buying choice — together with how the founder got here up with the speculation, her non-public ties to her imaginative and prescient, the science at the back of her probiotics, or even a chance to search out native shops that elevate LoveBug probiotics. 

Plus, whilst the goods are science-backed, the About Us web page does not confuse guests with difficult-to-understand details: as an alternative, the web page is inconspicuous, simple, and useful. 

lovebug's about us page

17. Brown and Coconut

Why the “About Us” Web page Rocks: It is easy and no-fuss. 

Occasionally, more practical is healthier — as is the case with Brown and Coconut’s About Us web page, which includes a picture of the 2 co-founders along a couple of paragraphs of textual content, outlining the aim and imaginative and prescient at the back of Brown and Coconut. 

Plus, the hole sentence is extremely relatable and attracts the reader in: “After years of affected by critical pimples and annoyed through the loss of effectiveness and additional injury they skilled with well-liked skincare merchandise, Brown and Coconut founders and sisters, Letisha and Zeena Brown launched into a adventure to heal their pores and skin from the interior out.”

What I preferred easiest about this About Us web page is the straightforward, no-fuss language they used to explain their industry. Plus, moderately than finishing with a CTA directing guests to their merchandise, the co-founders as an alternative select to incorporate a CTA to apply their industry on Instagram, selling a most likely simpler, long-term lead technology technique that begins with emblem consciousness. 

brown and coconut about us page

18. Kuno Inventive

Why the “About Us” Web page Rocks: It makes a speciality of other people moderately than merchandise. 

Kuno Inventive’s About Us web page successfully makes a speciality of what makes the corporate other: its other people. Whilst the primary paragraph describes the foundation of the virtual advertising company, the vast majority of the web page is taken up through black-and-white photographs of all its staff in conjunction with descriptions of every member, like a modern-day yearbook. 

Plus, the web page appears graceful and blank, with numerous white area and big blue lettering to attract consideration with out overwhelming guests. If you are not sure what you wish to have to incorporate to your About Us web page, believe paying attention to how Kuno Inventive makes a speciality of its other people, moderately than its product, within the About Us web page — a good way to humanize your emblem.

kuno about us page

1. Joe Payton

Why the “About Me” Web page Rocks: It is assured, inventive, and simple to skim.

“About Us” pages may surround the values of a couple of individual or entity, however they are not more necessary to the picture of a industry than your individual about web page. Take Joe Payton’s “About Me” web page, under.

Now not handiest does Joe’s illustrative self-portrait give him a private emblem that buyers will consider, however it additionally demonstrates his experience as a fashion designer and animator. His web page guests can be informed no longer simply what he does, however why he does it, in an simply digestible manner. Having the ability to categorical his values as an artistic skilled in one of these well-organized web page is one thing to be desired through somebody developing their very own about web page.

Joe Payton about me page

2. Kero One

Why the “About Me” Web page Rocks: It is multilingual.

Kero One is a hip-hop artist and DJ from San Francisco, and his “About Me” web page carries a precious lesson to non-public manufacturers who cater to a couple of target market — particularly if the ones audiences discuss other languages.

Kero One’s tale begins at his early life, when he was once six years outdated and primary came upon a keenness for hip-hop. Figuring out how outdated and authentic his love for the style is provides super price to his personal song within the eyes of his listeners.

Whilst this entrepreneur’s early life pursuits lend a hand to deepen his target market, the second one screenshot under is helping Kero One widen it. His “About Me” web page first tells his tale in English, then in Eastern, then in Korean, then in Chinese language. Accommodating those Southeast Asian audiences makes his emblem extra inclusive of the entire audiences he identifies with.

Kero One about me page

kero one's about page multilingual

3. Aja Frost

Why the “About Me” Web page Rocks: It is data-driven.

Alright, we may well be biased in highlighting this skilled, as Aja is our very personal search engine marketing strategist at HubSpot. However, the ingenuity she brings to the corporate is not misplaced on her web page’s “About Me” web page.

Being a data-driven skilled, Aja is aware of her personal purchasers as a contract creator and strategist do not simply need to see what she’s written — they need to see how her content material has carried out. With that during thoughts, her “About Me” web page tells a tale of her occupation expansion, which peaks — no pun meant — at an excellent line graph appearing the results of an search engine marketing technique she applied for the HubSpot Weblog. (The graph’s sharp decline at September merely signifies when she stopped accumulating records.)

Following the spectacular chart, Aja closes out her about web page with a private observe on what she does in her spare time — all the time an effective way to humanize your self within the eyes of your doable shoppers.

Aja Frost about me page

4. Madison Butler

Why the “About Me” Web page Rocks: It welcomes the target market right into a dialog.

Madison Butler is an HR trade maker “dedicated to deconstructing the established order and rebuilding company The usa, one group at a time.” She does this thru her DEI paintings and her advocacy.

The About web page, which doubles because the website’s homepage, calls this out on the very most sensible in a single daring observation: “I am right here to verify organizations know the way to create space for everybody.” It is easy, efficient, and to-the-point. Then, “You belong right here.” This moment sentence within the headline underscores the inclusivity of Butler’s project and paintings. It is even emphasised additional the place the word is repeated within the footer.

madison butler's about me page

5. Sara Dietschy

Why the “About Me” Web page Rocks: It has selection however nonetheless aligns along with her non-public emblem.

This skilled YouTube content material author has an eclectic choice of movies associated with era and tradition, and expresses that range all over the place her “About Me” web page.

Along with the colourful self-portrait on the most sensible of the web page, Sara’s first sentence tells you simply what number of people subscribe to her channel: 350,000. That is crucial quantity to understand for her doable video advertisers and collaborators who need to know the way a lot publicity they would get through running along with her or promoting on her channel.

The coloured tiles lining the web page — beginning with the pink one, as proven under — additionally do an excellent activity segmenting her paintings through the forms of initiatives she takes up and for whom she’s accomplished them. That Intel emblem in the second one picture of Sara, under, is certain to show some guests’ heads as they are perusing her web page.

sara dietschy about me page

6. ShaDrena

Why the “About Me” Web page Works: The mix of name voice and monochrome palette breaks the mildew.

ShaDrena is a graphic artist whose project is to “visually construct inventive rebellious manufacturers past a symbol.” She exemplifies this project for her personal emblem on her About web page.

In 3 sections — About, Bio, and Random Details — the target market will get the whole ShaDrena revel in, which is extra than simply design. It is also about voice and persona. As a self-described “inventive hustler,” “rule breaker,” and “fashion designer of dope manufacturers,” the language ShaDrena makes use of on her website comes throughout as edgy and original, an ideal method to make reproduction reflect persona.

All of that is offered in blacks, whites, and grays when it is not commonplace to look monochrome colour palettes, which subverts the expectancies one would have for a graphic fashion designer.

shadrena's about me page

7. Marc Ensign

Why the “About Me” Web page Rocks: It is humorous however skilled.

This branding professional does two issues tremendous effectively on his about web page: He’s taking his paintings significantly, however does not take himself too significantly. Entrepreneurs know there is price to protecting an off-the-cuff tone within the content material they devise, however with a view to draw in shoppers, you want to end up you have got self-discipline and integrity. That is a difficult steadiness to get proper.

Marc Ensign nails that steadiness between pleasant and formal with a assured opening observation, adopted through an fun smiley picture of himself to set an inviting tone.

marc ensign about me page

8. Miracle Inameti-Archibong

Why the “About Me” Phase Rocks: It has dynamic angles and transparent storytelling.

With very good design that emphasizes her reproduction, Miracle Inameti-Archibong’s website is a masterclass at the way to do a one-page web page effectively. The content material is gifted with huge transparent pictures, cool and ambitious colours, dynamic angles and blocks, and easy typography.

miracle inameti-archibong's about me section

This design helps the tale in her About Me phase, which spans over a decade however is obviously specified by simply 4 sentences. The reader is aware of her occupation span with out being beaten with an excessive amount of data. That is when she dives additional into her experience and the beef of the About phase, which is thoughtfully paired with testimonials at the proper that offer social evidence for it.

It is difficult to ascertain one all-encompassing template on your “About Us” web page — there are simply such a lot of tactics you’ll be able to cross about telling your corporate tale. However, in line with the true “About Us” pages we’ve got simply highlighted, there are some steps you will have to take into account when getting began.

Listed here are 5 steps to writing an “About Us” web page in line with probably the most issues that inspired us concerning the examples above.

1. Determine a project observation.

Your “About Us” web page can and shall be for much longer than a unmarried project observation, however with a view to draw other people in, you want to succinctly state your purpose within the business up entrance. What are you right here to do? Why will have to your web page guests care?

2. Define your corporate tale.

Chances are you’ll no longer have an extended historical past of adjustments and expansion your corporate has persevered (but), however it is a great contact to discuss the place you got here from to your “About Us” web page. So, isolate the milestones prior your corporate’s founding, and use them to present readers some backstory for your present challenge.

3. Disclose how you might have advanced.

Despite the fact that you are a younger corporate, there is no disgrace in admitting your small business technique — and even non-public mind-set — has modified because you started. In truth, in about pages, those evolutions can give a boost to the tale you inform to web page guests.

About pages are absolute best areas to discuss the place you began, how you might have grown, and the beliefs that experience helped your company mature. Use those moments to additional your corporate tale and display other people that you are all the time able to modify and adapt to the wishes of your business.

4. State your “aha!” second.

Each and every just right corporate was once based on an concept — one thing the present market may no longer but be offering. What was once your thought? Use this “Aha!” second as a pivot level when telling your corporate tale. What was once a problem you confronted whilst creating your corporate? How did this problem or discovery form what you might be lately?

5. Provide an explanation for who you serve.

Up to you wish to have as many eyeballs for your “About Us” web page as imaginable, you will not do industry with each and every unmarried one in every of them. That is why it is a very powerful that you just establish and point out your core buyer. Who will have to care you exist? Which eyeballs are you right here to serve?

6. Provide an explanation for what you might be providing them.

As you might be explaining who you serve, make it transparent what it’s you might be providing. Too regularly corporations generalize their services or products within the language in their web page, making it arduous to know what it’s the buyer is in fact paying for. They are afraid literal explanations in their merchandise don’t seem to be attention-grabbing sufficient, or will sound unappealing in writing. And that is the reason an excellent worry.

On the other hand, through making an investment only a sentence or two into telling your doable shoppers precisely what they will obtain can stay them for your web page for longer and excited about finding out extra.

7. Cite examples of who you might have served.

Were given some dependable shoppers to your portfolio? Use your about web page to let the arena know who already trusts and advantages out of your paintings.

Figuring out about your corporate’s previous successes can affect your potentialities’ buying selections as a result of they’re going to be capable of envision their luck within the luck of your previous shoppers. Despite the fact that you do not but have case research to enlarge at the issues you might have helped consumers remedy, it is to your passion to in brief point out who you might have accomplished this for. And your about web page is the easiest platform for it.

8. Describe your values.

Shoppers need to be handled like human beings. For that to occur, they want to really feel that they are being handled through human beings. When completing your “About Us” web page, describe who you might be as an individual or a group, and what your individual values are. What is your corporate tradition like? What larger image in lifestyles drives your small business?

An LED lightbulb maker may promote 10 other lamp types, as an example, however that may not be a very powerful function to its number one target market. Perhaps this lightbulb developer was once based on a dedication to environmental coverage, and each and every bulb the corporate makes was once constructed through people who find themselves devoted to creating the arena extra energy-efficient.

Take into account a secondary target market of your corporate’s “About Us” web page is composed of your long run staff. That is one more reason describing your individual values is a good suggestion — the important thing on your activity applicants’ hearts is to turn them you have got one too.

About Us Web page Templates That Rock

Replica is crucial part of an About web page. On the other hand, you can additionally need to stay consumer revel in in thoughts as you show off your emblem tale and identification to the arena. Listed here are probably the most most sensible About Us and About Me web page templates to make use of or draw inspiration from:

1. Sodium v2 (HubSpot)

Inform your potentialities about you the use of daring colour and through telling your tale. This template can lend a hand with that with its daring colour (that may be custom designed) and timeline-like structure. Web site guests will know the place you might have come and the place you are going.

sodium v2 hubspot about page

2. Touraza Template (WordPress)

If you wish to have one thing with somewhat taste, the Touraza template is a great selection. With the “meet the group” phase close to the highest with geometric designs and putting typography, you are able to show off the people at the back of your emblem.

touraza wordpress about page

3. Logan Template (Shopify)

This template makes use of huge pictures in a contemporary structure to get a divorce the considerable white area. The end result: A blank and stress-free studying revel in. The highest of the web page places the emblem tale (or different introductory textual content) first, supported through a big symbol that speaks for itself. The pops of colour may also be custom designed on your emblem taste, drawing emphasis to a very powerful parts you wish to have to focus on.

logan shopify about page

4. Mercuric Modular Top rate (HubSpot)

Make a observation with a classy slider and clean 3-D animations. This template may also be edited the use of user-friendly modules and different results to catch your web page guests’ consideration. It comes with counter packing containers, development bars, and animated pictures so that you can customise. There may be additionally a complete template pack for the opposite pages of your website.

mercuric modular hubspot about page

5. Coax Template (WordPress)

The benefit of the Coax template is that it is powered through Elementor, a web page builder that makes customization simple. Even if you wish to stay probably the most defaults, regardless that, this template is lovely, letting the typography and replica take heart degree. Very best for a private emblem, you’ll be able to select to put out your content material in a similar way to a resume with large subheads at the left and descriptive textual content at the proper.

coax wordpress about page

6. Blank (HubSpot)

This template is 100% drag-and-drop able, making setup a breeze. With a sublime header and overlay, you can make a perfect first affect as you inform your emblem tale. 0 coding is needed, it is utterly customizable, and it is subsidized through a 100% happiness ensure.

clean hubspot about page

7. Negocis (HubSpot)

Do you suppose that your tale is easiest instructed visually? This template helps icons and different parts that enchantment to web page guests who need to perceive your affect. It options symbol sliders, social sharing buttons, and extra.

negocis hubspot about page

At this level, we are hoping that developing an “About Us” web page does not appear to be a frightening job — moderately, we are hoping you are ready to have some a laugh with it. With a just right tale to inform, inventive reproduction, humility, and digestible visuals, you might be for your method to an crowd pleasing consumer revel in.

Even higher? You are turning into a part of the exception — and status out from a sea of “About Us” pages. What makes you other? We are keen to be told extra … about you.

Editor’s observe: This submit was once in the beginning printed in October 2020 and has been up to date for comprehensiveness.

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