The 2 Finovate alums teamed as much as provide Backbase shoppers entry to Zafin’s expertise. Particularly, Backbase shoppers can use Zafin to ship their finish prospects extremely personalised merchandise and gives with pricing fashions which can be tailor-made to every recipient.
The personalization factor is a key differentiator. In at the moment’s digital-first banking financial system, personalization is an important factor to buyer retention and loyalty.
“This new partnership with Zafin gives our shoppers one more approach to construct hyper-personalized experiences for patrons whereas serving to to interrupt away from the legacy techniques which have traditionally slowed the tempo of innovation, and we’re excited to see our prospects profit,” stated Backbase CEO Jouk Pleiter.
Backbase was based in 2003 and gives options for banks to higher have interaction with their prospects. At the moment’s transfer is a win-win; it not solely enhances Backbase’s choices, but in addition offers Zafin entry to a number of recent financial institution shoppers.
The Zafin partnership comes after a heavy month of stories from Amsterdam-based Backbase. The corporate started February with an announcement that it was chosen by TechCU to overtake its members’ banking expertise, adopted by partnership bulletins from Banesco Panamá, Foundation Financial institution, an Nationwide Financial institution of Bahrain.