E Commerce Gateways

Resolve in 2021 to Drive More Conversions

Consumer shopping habits changed drastically in 2020. Ecommerce sites experienced dramatic growth. Resolve in 2021 to capitalize on that momentum and convert more visitors. Here are three tips to help. 3 Conversion Tips Welcome shoppers based on the referring website. Display welcome messages to new and existing shoppers based on the referring site. For example,…

E Commerce Gateways

7 Customer Retention Strategies for 2021

Retaining ecommerce customers lowers costs and boosts profits. In 2021, customer retention could be critical. “At the onset of the pandemic, overall retail sales were down. But then a major shift occurred, and it was by far the largest move toward ecommerce that we have ever seen,” said Joe McCarthy, director of performance marketing for…

E Commerce Gateways

A Data Studio Template to Automate Ecommerce KPIs

Automating key performance indicators streamlines data collection and enables real-time reporting. Ecommerce KPI data typically comes from a website, Google Analytics, Google Ads, social media, and more. Real-time collecting and reporting from multiple data sources is possible in Google Data Studio, an excellent platform for the modern marketer. To help, I’ve created a free Data…

E Commerce Gateways

4 Uses for Google Ads’ New Insights Tab

Google Ads introduced Insights in late 2020. The new beta feature will roll out to advertisers in the coming months. Similar to the Keyword Planner, Insights provides advertisers a sense of trending keywords. In December, for example, Insights reported that searches for “mixer” were up 23 percent month over month. Insights reported a 23 percent…

E Commerce Gateways

5 Content Marketing Ideas for February 2021

Your company’s February 2021 content marketing could cover the obvious, such as Valentine’s Day, and the obscure, such as Ice Cream for Breakfast Day. Content marketing is the act of creating, publishing, and promoting content with the goal of attracting, engaging, and retaining customers. Your business’s content could fuel email campaigns, boost search engine optimization,…

E Commerce Gateways

Ecommerce Product Releases: January 3, 2021

Here is a list of product releases and updates for late-December from companies that offer services to online merchants. There are updates on augmented reality, fraud prevention, customizable product services, live-stream shopping, and shoppable video ads. Got an ecommerce product release? Email releases@practicalecommerce.com. Ecommerce Product Releases Virtually try on makeup with Google Search using AR….

E Commerce Gateways

2020 Top 25: Our Most Popular Posts of the Year

Contributor Marcia Kaplan emailed me in early February 2020. She described a sickness in China that appeared to be impacting global trade. She called it a virus and suggested that we address it. “Coronavirus Disrupting the Global Economy, Including Ecommerce,” Marcia’s piece, made our annual top 25 list — articles published during the year with…

E Commerce Gateways

5 Retail Insights from a Covid Christmas

Holiday consumer spending offers insights into the retail industry, including ecommerce’s continued growth, consumer spending, and customer relationships. 2020 has been extraordinary — the pandemic, natural disasters, and a divisive U.S. election. Despite this, U.S. retail spending is up. The National Retail Federation recently reported that total U.S. retail sales (excluding automobiles, gasoline sales, and…