Following explosive progress because of the pandemic, e-commerce has needed to incorporate new instruments to satisfy the wants of buyers, who’re more and more demanding of on-line providers.

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This text was translated from our Spanish version utilizing AI applied sciences. Errors could exist because of this course of.


One of many sectors that has drawn the happiest accounts in occasions of pandemic is e-Commerce. The numbers are various, however in line with the consulting agency Kantar Worldpanel, solely in Mexico there was a rise in on-line buying of 500% in the course of the previous 12 months. Moreover, eMarketer assures in its research “Latin America Ecommerce 2020” that this 2021 digital patrons in LATAM will attain 38.4% of the regional inhabitants over 14 years of age.

An trade that continues to develop and that on this abrupt growth has needed to streamline its processes to scale back the speed of errors. On this approach, RPA automation has change into an ideal ally for on-line commerce. It has occurred to many customers of gross sales platforms that their bundle is misplaced or that issues happen on the time of cost, for instance. Additionally, well-known are essentially the most recorded value circumstances that generate confusion. In these circumstances, robots have come to keep away from this sort of scenario to ship a greater buying expertise.

“One of many major processes which were automated correspond to compensation for errors in purchases, for issues within the dispatch or for purchases that by no means arrived. In these circumstances, the robots are in control of auditing and delivering a response to the shopper with a reduction or compensation within the occasion that the corporate has made a mistake, ”says Rafael Fuentes, co-founder and Industrial Director of Rocketbot.

Though the previous 2020 and what lies forward has been difficult for the sector, eCommerce has had days of excessive demand for years, comparable to giant on-line buying occasions. On Black Friday and Cyber Monday, issues and confusion are normally reported by customers by social networks, tarnishing the outcomes of those dates. For this, the RPA can be aiming to enhance these experiences by software program robots that work doing inventory evaluation, product hundreds, value hundreds.

In sensible phrases, how has this expertise improved the web buying course of? “Automation has allowed a shopper to have a response in much less time and within the case of submitting claims it has been potential to scale back phone calls from 10 to 3 minutes, this now permits an government to attend as much as 3 shoppers in the identical time frame. One other achieve has to do with the error charges, which have reached a fee of 0%, along with getting access to data in actual time ”, says the co-founder and Industrial Director of Rocketbot.

Implement RPA initiatives in e-commerce

RPA expertise is a device that may be accessed by any firm, of any dimension, which should evaluate its processes, establish these which are an issue and uncover if they’re standardized to start to research the feasibility of implementing a RPA venture.


Picture: Courtesy

“For an automation venture to work, the processes should be standardized. After you have this data, you could measure how a lot time per day you devour and what number of assets you employ or consider if the operations generate vital losses for the corporate. With all this data, a return on funding evaluation is carried out and with this the choice to implement the RPA will be made ”, factors out Fuentes.

Given the excessive and rising demand for on-line buying, giant, medium and small firms can purchase instruments that enhance the experiences of their customers, which right now is essential to stay out there. Alternatively, as expertise continues to advance, the higher the alternatives for enchancment for this service, which ought to put the happiness of the tip buyer first.

“The way forward for automation goes to be related to shopping for with out having to work together with an internet site, it’s hoped to have the ability to purchase solely utilizing voice and that with solely {that a} buyer can have complete management of their purchases. Alternatively, e-Commerce firms will be capable of have every little thing centralized primarily based on automated processes, each with software program robots and bodily robots ”, Rafael Fuentes concludes.

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