HooYu announced on Monday that GB Group (GBG), an identification verification specialist based in the U.K., has agreed to acquire its Investigate subsidiary in an all-share deal valued at approximately $5.34 million (£4 million).

“The acquisition of HooYu Investigate by an outstanding company like GBG is a testament to the technological achievement of the HooYu development team,” HooYu CEO Keith Marsden said. “We are now very excited to focus all our energy on taking the award-winning HooYu Identity platform forward.”

HooYu launched HooYu Investigate in 2017. The platform automates the fraud investigation process, leveraging data visualization to enhance the ability of users in compliance, anti-fraud, and law enforcement to identify and prevent cybercrime. GBG will add the technology to its portfolio of anti-fraud solutions, and both Investigate client contracts and the platform’s developers will join GBG as part of the transaction. HooYu will continue to run its digital customer onboarding and KYC solution, HooYu Identify, which includes NatWest and Vanquis Bank among its customers.

GBG CEO Chris Clark praised HooYu Investigate as an “exceptional product” that will complement GBG’s current business. He also looked forward to a future in which both the GBG and HooYu development teams are working together to build new solutions. “By joining forces with HooYu Investigate, GBG will create a scalable platform for growth, providing customers with a critical service to fight ever more sophisticated financial crime and reduce organizational risk in the U.K.” Clark said.

Founded in 2015 – and making its Finovate debut two years later at FinovateEurope – HooYu offers businesses configurable tools to make the customer boarding process easy for customers while ensuring maximum KYC compliance. With just a selfie taken by a smartphone or webcam, HooYu applies both traditional verification methods such as database checks with ID document validation, digital footprint analysis, and facial biometrics to provide an identity confidence score that reveals how many of the customer’s identity attributes (name, address, birthdate, etc.) can be confirmed. This gives businesses the insight they need not just for customer onboarding and KYC, but for age verification, customer due diligence remediation, and fraud prevention, as well.

Photo by Maurício Mascaro from Pexels

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