Your model’s workforce went on Fb Reside and now the reside has ended. As a substitute of leaving that footage to gather mud in your video library, you possibly can repurpose it.

Consider reside content material like an merchandise of clothes in your closet. You would not put on a shirt as soon as and throw it out, proper? That is as a result of you recognize you possibly can model it in many alternative methods relying on the appear and feel you are going for.

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Reside content material follows the identical concept. You could suppose that after your reside Fb video has ended, it is now not usable. However in reality, you need to use that very same video to supply 10 extra items of content material. It is all about reframing it to suit your objectives.

With that in thoughts, let’s dive into how one can obtain your reside movies on Fb and lengthen their shelf life.

Are you able to obtain Fb Reside movies?

Sure, you possibly can obtain Fb Reside movies however solely on a pc. Fb doesn’t at present permit customers to obtain their reside movies to their telephones or different cell units.

The very first thing you are able to do after downloading your video is share it in your timeline for followers who might have missed the reside session. You’ll be able to then use a transcription app, like Descript, to get a written model of the content material, including to your audio and visible codecs. From there, you possibly can brainstorm methods to increase the video’s shelf life.

The primary advantage of repurposing reside content material is saving money and time.

“Reside will be a good way for companies who’re mild on sources to make video content material. Whereas lives will be difficult, they will also be so simple as an individual in entrance of a digital camera,” says Kelly Hendrickson, social media advertising and marketing supervisor at HubSpot. “The most important advantage of a reside is the low price and low manufacturing wants.”

It can save you lots on manufacturing prices by re-using previous footage and constructing from it as an alternative of ranging from scratch.

Ideas On Repurposing Your Fb Reside Content material

1. Do not pressure it.

Repurposing content material solely works if it is invaluable to your viewers.

Hendrickson highlights that the query to ask when repurposing any content material is, “Is that this invaluable to my viewers?” With reside content material, there is a second layer to it. You now should ask if reside content material is the simplest approach on your viewers to get this worth.

“There’s a stability between offering worth in probably the most digestible approach and creating content material in a sustainable approach for your corporation,” she says. “In case your viewers may take the worth simpler in a nonetheless picture or a fast textual content submit, that shall be a greater choice.”

She additionally provides that earlier than you resolve to use the reside content material to create one other video, dig into your knowledge.

“If the reply is not video, do not pressure it as a result of the algorithms will not offer you brownie factors for placing your greatest effort ahead,” Hendrickson says. “They will serve your viewers what performs greatest for them.”

When you might know the place your viewers consumes media, they might have completely different expectations and behaviors on every platform. So, earlier than scheduling that submit on social, ensure that it aligns with what your viewers is on the lookout for.

2. Get utilization rights from expertise.

Earlier than you begin repurposing, ensure that your workforce has gotten prior approval from the expertise featured within the reside video.

“You usually can not repurpose reside content material and not using a contract from the expertise who agrees to this, both going into the reside file or after the actual fact,” says Jamee Sheehy, director of video at HubSpot. “If somebody has agreed to at least one reside piece of content material after which there’s 20 completely different minimize downs of it from Instagram to YouTube, that is not factor, it’s essential to agree on utilization.”

The contract ought to embrace the next particulars:

  • The timeframe of the utilization – Utilization rights can vary wherever from one to 12 months.
  • The place the content material shall be repurposed – Manufacturers might want to specify if the content material shall be used for natural social media posts, paid social campaigns or on digital advertising and marketing channels.

After you have these particulars ironed out, it is vital to share them along with your advertising and marketing workforce to make sure compliance throughout all channels.

3. Create a weblog submit.

Top-of-the-line methods to repurpose reside Fb movies is by creating weblog posts from the important thing factors mentioned through the reside.

As an example, to illustrate Bike World sells bicycles and hosts a reside with an influencer identified for his or her outside adventures. For instance you primarily mentioned bikepacking ideas, biking communities and one of the best biking trails on the earth through the reside. You’ll be able to take every matter and switch it right into a weblog submit on your viewers, together with quotes from that influencer.

You may additionally embrace a video and/or audio snippets within the article so as to add extra depth to your posts.

4. Get snippets for social media.

Simply because your reside video was initially on Fb does not imply it has to remain there.

You’ll be able to reformat your content material to suit on different platforms the place your viewers lives, like Instagram or TikTok. As a substitute of reposting the total video, take snippets of one of the best moments from the video.

“Throughout a reside, you are there for the reside really feel, the random trailing off subjects, the moments. Discover the substance of the speak and edit to these,” stated Sheehy. “When you make an edit out of that, add graphics to fill out the story if one thing acquired misplaced in translation, or so as to add one thing that wasn’t talked about within the reside.”

One factor to bear in mind when repurposing content material on different platforms is formatting. You wish to ensure you adapt the video body to the platform so it matches the display accordingly. As an example, the scale for Fb Reside movies are completely different from these on Instagram Reels. As such, you will have to create a platform-specific model.

You might also have to adapt the content material for the platform. Whereas a video snippet with cool graphics may fit nicely for a brief TikTok video, that strategy might not work so nicely on Twitter. For that platform, it might be higher to put in writing out a stand-out quote from the video as an alternative, as it is a text-heavy app.

To generate one of the best outcomes, you will should adapt the content material to the platform.

5. Use the audio for a podcast.

What higher approach to make use of audio than incorporate it right into a podcast? It is some of the common methods individuals are consuming data today.

Whereas your video might not work nicely as a full podcast episode, you need to use snippets from the video to incorporate in your podcast collection. As an example, if you happen to interviewed somebody in your reside video and your podcast collection has an interview section, it might be a good way to combine that audio.

Nevertheless, if the audio out of your reside is not so nice or the dialog depends closely on visible parts, a podcast will not be acceptable.

6. Add to YouTube.

In order for you your reside video to be simply accessible to your viewers for a very long time, add the video to YouTube.

Just like social media, it permits those that are newly launched to your YouTube channel to freely discover your previous content material. They will additionally get to benefit from the off-the-cuff really feel that you just solely get by means of reside movies.

Understand that YouTube has strict copyright guidelines. In case your reside video options music or different content material not permitted below truthful use legal guidelines, you’ll have to edit that out of your video earlier than importing it.

Normally, it is best to plan out what content material you’ll repurpose earlier than you begin your reside video. That provides you with path on what to cowl throughout your reside to maximise the fabric you will get to make use of on different platforms.

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