In accordance with Digital Weeks, Mexico is an important Latin American nation within the gaming market, with 63 million individuals who play.

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This text was translated from our Spanish version utilizing AI applied sciences. Errors might exist resulting from this course of.

By: Iván Leslie, Associate and Chief Working Officer R! DE

Fedro is 13 years previous, in his spare time he watches streaming companies, he likes music rather a lot (he practices piano and ukulele), and he enjoys enjoying video video games, a passion he shares together with his 9-year-old sister, 24-year-old cousin, and on-line together with his mates from highschool.

He likes horror books, however he now not reads magazines, much less newspapers, barely is aware of what public TV is, nor does he take heed to the radio, his principal info media YouTube and Instagram (they nonetheless don’t enable him to have Fb) with channels primarily for video video games . For sure, reaching these generations is a problem for manufacturers, however the area that gaming opens up generally is a nice alternative.

In accordance with Digital Weeks, Mexico is an important Latin American nation within the gaming market, with 63 million individuals who play. Undeniable fact that locations it because the twelfth nation that spends essentially the most on this space, an trade with a market worth of 32 billion pesos.

In 2019, the online game market in Mexico was valued at 30,848 million pesos. On account of the COVID-19 pandemic, with the confinement, it was anticipated that in 2020 it might generate 22% extra revenue than in 2019.

Gaming, being an exercise that draws increasingly more loyal followers and has a large attain (with occasions comparable to tournaments or digital live shows which are seen by thousands and thousands of individuals around the globe), undoubtedly represents a very good alternative for model promoting .


Additionally related are the dwell broadcasts of influencer enjoying on Twitch or YouTube, who’re sponsored by manufacturers. It’s recognized that 77% of the gamers have sought his suggestions to advance to the extent.

In accordance with a research by IAB Mexico: “60% of Web customers declare that they’ve seen promoting in several classes of video games, nevertheless; Gamer pays much less consideration to promoting than the common Web consumer, and 4 out of 10 customers point out that promoting is invasive. Though 5 out of 10 customers are prepared to see promoting whereas enjoying, 44% would solely be in trade for some reward ”.

In the meantime, the gaming area adjustments to varied gadgets and hyper-connected environments, which permits creating new ties in an more and more numerous ecosystem, evolving to completely different modalities comparable to eSports or the event of teams and communities, with the aim of leisure or socialize, thus the alternatives to probe for manufacturers develop.

It’s clear that corporations should perceive players like Phaedrus so as to place themselves of their preferences, with campaigns that share their passions and language.

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