Toya Evans and her daughters aren’t simply working a franchise enterprise. They’re strengthening their household, their neighborhood, and the fortune of future franchisees.
4 min learn
After a profitable company profession, Toya Evans needed to take management of her skilled life. So in 2016, alongside together with her two daughters, Lauren Williamson and Chanel Grant, Evans opened up a Tropical Smoothie Cafe in Prince George’s County, Maryland. Since then, the trio have expanded their portfolio to incorporate two extra Tropical Smoothie areas (with two extra beneath building) and a Hand & Stone Therapeutic massage and Facial Spa. As they work collectively to construct their success, they’re additionally centered on spreading the wealth — lifting up their very own neighborhood in addition to would-be franchisees throughout the nation.
Why did you determine to enter enterprise along with your daughters?
I had been working a race fairly exhausting within the company world. Duty at all times appeared to be rising, however it was extra of a “hurry up and wait” story when it got here to promotion alternatives. At some point my daughter mentioned to me, “We are able to barely get ahold of you — we name and also you hit the auto-decline button.” So we determined to construct one thing collectively as an alternative.
How did you land on Tropical Smoothie Cafe and Hand & Stone as two manufacturers to spend money on?
I did some analysis on development markets. We thought of senior care, drug-testing franchises, actually the gamut. We in the end settled on the health-and-wellness area — my daughter Chanel was initially going to check naturopathic medication, so it felt like a match, and an space the place we might develop.
Evans, Williamson, and Grant (from left) need their companies to profit their native roots.
Picture Credit score: L Nicole Pictures
You’ve been very particular about the place you open these companies. Why?
We needed to be in an underserved space. Prince George’s County is predominantly African-American, and what I noticed rising up on this space — and even now, as an grownup who lives right here — is that we took our cash outdoors the county after we have been in search of items and providers, as a result of they weren’t current right here. We wish to change that narrative a bit and construct inside our neighborhood.
Final 12 months was powerful on entrepreneurs. What did 2020 appear to be for you?
We opened three new branches throughout COVID — two new Tropical Smoothies and our Hand & Stone location. As difficult as 2020 was, it was a time for us to decelerate to hurry up. We now have aggressive objectives, and we would have liked to place some programs in place to satisfy these objectives. It’s very totally different going from being a single-unit franchise proprietor to being a multi-unit franchise proprietor. We’ve launched a multi-unit supervisor, and we’ve put extra reporting and monitoring procedures in place to permit the three of us to step out of the day-to-day operations. Now after we wish to develop extra, we’ll be prepared.
Early on within the pandemic, when enterprise was additional sluggish, you and your daughters created a web based course to assist others turn into franchisees. Why?
So many individuals would attain out to us about our companies: “How did you do it? Can now we have espresso?” And we simply didn’t have the time to sit down and discuss with all people. So we constructed out a program by means of the lens of “If we needed to take this journey once more, what would we wish to know?” We began from the easy query of “Must you be in enterprise for your self?” As a result of it’s not for everyone. We transfer by means of exploring if you happen to’re a very good candidate for franchising, the right way to establish manufacturers, the right way to perceive the FDD, the right way to decide attorneys. Folks from everywhere in the nation have bought the coursework. Individuals are at all times keen to listen to about your journey, however inherent to that journey is: “How do I get began?”